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Melissa J Scott

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SPEAKER. PODCAST. CONNECTION MARKETING

28 How Does Your Business Change Lives with Greg Smith

Posted on Jun, 3 by divine-admin

25 Change Your Energy Change Your Life with Justine Watt

Posted on Mar, 25 by divine-admin

Connection…People Trust People, Not Brands – Melissa J Scott

Posted on Feb, 26 by divine-admin

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HAVE WE LOST THE ART OF PATIENCE? There is such a

HAVE WE LOST THE ART OF PATIENCE?
There is such a fine line between making stuff happen, forcing things that shouldn’t be, versus just letting it all unfold organically - often in a better way than we could have imagined!

As business owners, we tend to want to see the results immediately and with urgency attached to it. We move so fast because technology allows us to, but is it the right way to always be?

If you know me at all, you know I love to study personal development, and recently I’ve been listening to a lot of videos about the power of letting go, and allowing the universe to bring to you what is meant to be, not what we think should be.

Because if we always push for what we think we want, we aren’t opening up the space and allowing things that could be better to arrive! It doesn’t mean be lazy, but it does require patience sometimes when things don’t go as we wish.

Right now I’m stuck in a country town called Hay, waiting for an alternator to be fitted in my car. It’s definitely not what I would choose for myself! I really want to get to Adelaide, which is seven hours away, to compete in my body sculpting comp on the weekend, and this delay messes up my prep plans a lot!

I really did wonder last night what was the point of all of this, and what could I be learning from this experience? (aside for the fact that I probably should’ve had my car serviced before I left - but, I was too busy to do it!)

So here I sit, in the beautiful sun, on the banks of the Murrumbidgee river listening to the birds, marveling at the amazing abundance of water out here right now, looking at the majestic gum trees with water all around them… And I feel such a sense of peace and relaxation that I never would have experienced if I just jumped in my car at 6 AM and started driving like I planned to.

As business owners, we spend so much time rushing, we’ve lost the pleasure of patience for what needs to happen. And just enjoy that process of waiting and sitting in that experience in the moment.

Maybe it’s time to let go of expectations, still take the action, but just allow things to flow. And be patient!

X

My kinda human is the one that says “I wonder wh

My kinda human is the one that says “I wonder what’s up this dirt road?…” and then you swing right, drive straight up it and come out onto the most beautiful early morning sun shining over the beach at Old Bar, (nth of Forster).

Who doesn’t love a good beach drive early on a Sunday morning after you gigged hard the night before!

Sometimes it’s great to just not have a plan and let the day unfold. Learning to let go and trust life has been one of my biggest life lessons this year. I thought this beach story was a nice metaphor for not having to have your entire life mapped out in front of you, because there are always amazing experiences and surprise adventures along the way if you let it flow. (And it’s usually always better than what you would have planned for yourself!)

And how crazy was it that of all the places on the beach to pull up, it was smack bam in front of two large linked lovehearts that somebody had carved out in the sand. I didn’t even realize until after I took the photo!

Nice huh!!
X

10 DAYS OUT FROM MY BODY SCULPTING COMP DAY… Tho

10 DAYS OUT FROM MY BODY SCULPTING COMP DAY…
Thought I would keep it real and check in with you all as it seems a few of you are pretty excited to learn more about what I’m doing, how I’m feeling, and how it’s all coming along! So if you are regularly checking in with my journey, thank you!! We are almost there!

Now let me tell you, preparing for a body building competition is not for the feint-hearted. This experience has tested every part of my life. Including:

❤ My relationships and remembering that not everybody is as obsessed with my competition as I am!

😖My hormones - with the weight drop comes emotional and physical reactions. You can feel awesome and then wiped out all in the same day. Move through it gracefully.

🍕Definitely my relationship with food has been tested – the feeling of deprivation (even though I’m eating quite a bit) and not being able to have what I want is very challenging after so many weeks.

🤸‍♀️My energy levels and stamina – it’s subtly affecting my productivity with my business and also my performance with the band that I sing in. Every day I’m very conscious of resting up so I don’t burn out and let anybody down with a less-than performance or missing a delivery of a deadline. Sleep time is precious time, and meditation is bliss.

👿Dealing with other people’s opinions… some of it negative. Some people in your life will be very uncomfortable watching you change physically through the shredding process, and they question what is it all for, why are you punishing yourself, why do you need to train so much, why would you even want to pose on stage in a bikini… it can really harness self-doubt and you have to limit these conversations and interactions for self-preservation!
(Long post cont’d in comments)

Happy birthday for yesterday my darling @kurt_gawi

Happy birthday for yesterday my darling @kurt_gawinek . You are such a special human and we all loved coming together last night and celebrating YOU. It's turning into a massive year for you and you deserve absolutely the best that life can bring, because you bring your best every day.
We all love doing life with you.
Happy birthday beautiful human xx

Love going to in-person events, they still feel li

Love going to in-person events, they still feel like a bit of a novelty don’t they!

Last night I went along to the Professional Speakers Assoc event and it was brilliant. The guest speaker was @christianbooboucousis. He’s an ex fighter pilot turned pro speaker and so inspiring.

He shared a lot of his knowledge about how to become a pro speaker, and share years of wisdom and get paid for the privilege.

There are associations, corporations, companies and events planners out there looking for people with great stories and the ability to captivate an audience. Every day normal people often make the best speakers as they’re so relatable, so real and often very moving. It’s usually just self belief that stands between you and getting on a stage! And the confidence to just ask for a fee!

Plenty of my clients are great speakers, but we usually speak for free for the privilege. But it’s the sharing of your expertise and IP that is the privilege of the audience and event planner. Never forget that.

Aside from the motivating conversations, the best thing for me is always catching up with the beautiful friends I’ve made through my business. We all help each other out and connect through our socials, but to see each other in person is very special. We all got so accustomed to going online the past 2 years and it has changed the face of the events industry. But still nothing beats a big warm hug and smile from a real life connection!

Happy connecting
X

HOW OFTEN ARE YOU TALKING TO YOUR POTENTIAL CUSTOM

HOW OFTEN ARE YOU TALKING TO YOUR POTENTIAL CUSTOMERS?
Don’t stress, most business owners aren’t consistent with their marketing because:
1. They think they have run out of things to say, and
2. They don’t think anybody cares what they have to say

And you couldn’t be more wrong. Sure, people don’t want you to flog your STUFF at them. But if you have some legit information that can help them get through their day easier, then believe me, they want to hear about it! Everybody wants some good information for nothing, and if it helps them out with an immediate problem, then even better. Because you are the first person they will think of when they are ready for your services.

Here are some ideas to kickstart your brain fog on what to write your next post/email/reel/video/blog about…

😎What is a common MYTH in your industry that you can debunk?
🏆 Share a success story of one of your clients.
🍸 Show behind the scenes of your operation, it could even be a day in the life of one of your favourite customer support people, or yourself as the business owner.
🎯 Talk about an industry event coming up that might interest your target market
🥇Share your opinion on something relevant to them - give them a reason to see you as a leader.
😍 Talk about a common problem your audience has and show how you provide a great solution.
📽 Create a helpful resource for your audience that they can refer to, such as an instructional video or an ebook.
😜 Explain something that might be thought of as complex to your audience, and break it down into layman’s terms to win their trust.
❤️ Be normal. Be you. Show who you are. Some people will flick right past and some will stop because you interest them. It's all ok!

There are so many ways you can keep your marketing content fresh and interesting.
But if you’re winging it then chances are it'll be very difficult to be consistent.
We can help you put together a Marketing Strategy and Action Plan that really helps with that. And work with you and your Marketing Assistant to get CONSISTENT.
Want to know more about it?

x

#marketingstrategy #marketingtips #marketingplan #connectionmarketing #businessowner #contentcreator #contentstrategy

If you saw my post yesterday, you’ll know it’s

If you saw my post yesterday, you’ll know it’s 3 weeks until my body sculpting competition. I’m sharing my journey with you because I wholeheartedly believe the way we do one thing is the way we do everything in life. And as business owners the one thing we need to learn to do (if it doesn’t come naturally), is to put yourself out there and share who you are, and what lights you up.

So for the past 18 months I’ve been training away in the background sculpting my body and preparing for this body sculpting comp. And for about 3 minutes of glamour on stage, it has taken close to 500 training sessions, countless $$!, lots of time, lots of practice and commitment to the process, healthy eating and drawing upon lots of self confidence to pull this off…and here is the bikini reveal to really make this all a reality in a few short weeks!

Enjoy my excitement (and a little nerves!)
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3 WEEKS OUT FROM BODY SCULPTING COMP DAY… AND I’M FEELING ALL THE FEELS!
So it’s getting pretty real from here on in… I have been spending 18+ months working towards this end goal (on and off in between covid lockdowns, a broken wrist and recovery, covid itself and numerous bouts of the flu and a wicked month long chest infection!)… and I am feeling wobbly. I’m not my bubbly self every day. And for the first time I have a bit of self doubt and feeling quite vulnerable. I don’t doubt my abilities to pull this off… I just have negative thoughts about what is this all for, and it’s really taken me by surprise as I have been so positive and enthusiastic about it all.

I think it all boils down to that I’m just really tired. I’m still running my business, singing in Evolution Rock and we’ve had some pretty exciting gigs which take a lot of energy, running my household, and my personal life has been really up and down.

Apparently it’s all really, really normal. You do change when you go through a transition like this and it also affects the people around you who love you. They question why are you putting yourself through this. And I’m one of the lucky ones. I am still eating around 1,750 calories a day, and I have lost 7kg in the past 17 weeks and can see that I’m getting very lean. (I have lost nearly 10% of my original body weight.) That in itself messes with your hormones and your energy levels - let alone the daily weight training and now doing half an hour of cardio plus I still walk my dog 3km in the evenings. Add to that the daily posing practice and you have one very drained human being! But life goes on and you just have to manage it all.
(Long post, continued in comments)

SELF BELIEF IS OFTEN ALL THAT HOLDS YOU BACK FROM

SELF BELIEF IS OFTEN ALL THAT HOLDS YOU BACK FROM ACHIEVING YOUR GOALS...
Work on this and everything in your life, your relationships and your business… changes for the better.

We often think we need to spend more money on programs, on coaches, on mentoring and masterminds, retreats, books, online courses… but nothing is going to be a magic bullet until you are aware of the mindset you have going on in between your ears! And quite often, this can be unconscious so you aren’t even aware when you are self-sabotaging success or progress through your actions.

I should know, I have been the master of it and have tried many, many things to challenge my own self-limiting beliefs – and getting to know what they are is the first important step!!

I have spent years coaching clients around their branding and marketing and would always be so disappointed when some clients would get great results, and other clients just kept facing road block after road block of why they couldn’t do what they knew that they should. And now I know it’s just their self-belief. Not their skillset, (anyone can learn a new skill), it’s the deep inner knowing that you deserve or want whatever it is that you’re going after. And you stop blocking it.

Soon I’ll be introducing a simple new program to help clients specifically with their self belief and confidence so they can market their businesses and their personal brands with more ease. And it can be adapted to every part of your life.

If you’re interested to learn more, comment below or send me a DM so I make sure that you can get access to it. It's not a magic bullet, but it can really help you go within and make some serious changes that you didn't even know existed within you.
x

#selfbelief #selflove #personaldevelopment #lifecoaching #lifecoach #connectionmarketing #selfconfidence

LESS THAN 5 WEEKS UNTIL COMP DAY!! It’s getting

LESS THAN 5 WEEKS UNTIL COMP DAY!!

It’s getting real now! I’ve just returned from a 10 day Outback holiday with minimal access to gyms, but still managed to work out nearly every day and return to Sydney the same weight as I left!

It’s been a real test of discipline, dedication and consistency. I think that’s what I enjoy the most about the sport of body sculpting. There is so much mental toughness you have to get through, but it’s like any muscle, the more you use it the more it gets stronger.

We put on weight to build muscle, and dealing with the numbers rising on the scales is very challenging! And then we spend months stripping back the body fat by limiting our food while trying to train to retain muscle! And you watch the weight dropping, along with all the nice body fat that makes you feel womanly, and that becomes super challenging too!! But you remind yourself it’s all just a process with a clear end goal in mind.

It’s very much like running your own business. There are times when you are completely in your comfort zone and it feels so effortless. And other times where you need to stretch and push yourself to get results. It’s not for the feint-hearted and it really shows you your strengths and weaknesses as a person. The question is, do you pull towards becoming the best version of yourself? Or do you run away?

How you do one thing in life is how you do everything! So right now I am pulling towards what seems difficult - that is to lose weight (I haven’t been this small in 30 years!!), learn how to do the posing, train to keep the muscle that didn’t shred away with the fat, and maintain my real life at the same time.

Sometimes you wonder why you are doing it… but who am I kidding… I love these kind of challenges! It really shows you who you are and what you’re made of.

If you’re faced with big challenges in marketing your business right now, or some kind of performance issue that requires coaching, get in touch and we can have a chat. This is exactly what we do.
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#connectionmarketing #bodybuilding #personaldevelopment #marketingcoach #performancecoach #lifecoaching

Great ways to self sabotage your marketing efforts

Another amazing opportunity to drag out the black

Another amazing opportunity to drag out the black feathers and leather in the desert at the Mundi Mundi Big Red Bash! (All in the name of dressing up for Mad Max of course!

Never get so rigid or self conscious in life that you forget to have fun and play a bit.

Life really is too short to worry about what people are going to say. My favourite saying these days is “your opinion of me is none of my business.”
Going to try and remember that daily.

X

#mundimundibash #bigredbash #musicfestival #businessowner #businesswoman #madmax #connectionmarketing

Well hey there! It's been a little while! I've bee

Well hey there! It's been a little while!
I've been doing my thing, playing in the Riverina with my band Evolution Rock, and then trekking across to the plains of Mundi Mundi outside of Broken Hill for the Big Red Bash for the past week. Not to mention running my business from my laptop and phone the whole time when I had internet range!

It was a bit of a momentous trip for me, I haven't been camping since my husband passed away over 5 years ago, and I did this trip pretty much on my own. I camped with a girlfriend when I got to Broken Hill, but it was a real solo effort in many ways and a massive growth experience.... You know what they say, if you aren't growing you're slowly dying... and I realised I've been living in my comfort zone for a little too long, and it's not a good thing.

So of course I will be blogging/podcasting and sharing my experiences on social media over the next little while, because I'm all about personal growth, connection and sharing your life experiences with your audience! And it wouldn't be authentic of me to not share what I experienced when I pushed outside of my comfortable little bubble!

(And if I can help somebody else push outside of their comfort zone, then I'm even happier than I am already.)

So here are a few happy snaps. Like I said, there's more to come over the coming days and I'm so happy to share it with you, especially if it helps or inspires you to take action for yourself, your dreams and what's holding you back.
x

#bigredbash #brokenhill #mundimundibash #businessowner #connectionmarketing

7 STEPS THAT NEVER FAIL TO GROWING YOUR BUSINESS..

7 STEPS THAT NEVER FAIL TO GROWING YOUR BUSINESS... ESPECIALLY IN A SLOWING ECONOMY

It's been a strange old time for business owners, and right now many are wondering if things are going to get tougher with interest rate rises and economic doom and gloom.

Now is a great time to become a master of marketing and realise that your no 1 job as the business owner is sales and marketing! This means bringing in fresh new leads, converting those into sales, and to keep on doing a marvellous job with your existing clients who might be looking around at cheaper options if they are feeling the pinch. More than ever, you need to show your audience why they should value your expertise and providing a champion service/product is so important.

So here are some timely tips to give you that marketing injection you might be needing...

🎯 1. Choose an industry/s that you already have a lot of SUCCESS with – and really drill down the core reasons why you are the obvious choice in that industry. (It really helps if you can provide a few case stories proving this too.) The reason why you should niche down is because you don't stand out being a generalist that "can help everybody". You're much better off concentrating on the areas that you know you're a champion in and be the go-to person in that industry - especially if they have a real need for what you provide right now!

😍 2. BUILD AN EMAIL LIST of the people who have showed interest in what your company does. (Thas to be permission-based marketing – do not spam.) You'd be surprised to know that most people do not have an up to date email list. Go back through your notes and look at all your sales enquiries, quotes, conversations, people you've met and chatted about business with, and referrals that you've received over the past couple of years and add them in.

❤ 3. Bite the bullet and create a really great LEAD MAGNET for your website that you can talk about in your socials and newsletters, and make sure that it's really relevant to the specialist industries that you are going after.
(Continued in comments)

This weekend was all about… porridge! It’s a r

This weekend was all about… porridge! It’s a refeed couple of days for me in my training and I totally embraced it!!
Does anybody else fantasize about the best bowl of porridge in winter?!?!
Believe me, when you’re shredding and your coach says let’s up your calories for two days… it’s like 10 christmases at once!
X

#bodysculpting #bodybuilding #liveyourbestlife #loveyourlife #personaldevelopment

LESS THAN 10 WEEKS TO GO UNTIL MY BODY SCULPTING C

LESS THAN 10 WEEKS TO GO UNTIL MY BODY SCULPTING COMP!
Oh this is getting so real! Over the past 7 weeks since I’ve been dropping calories and dropping weight, but maintaining training… and the muscle soreness, the hunger every time we reduce calories, feeling more emotional than usual and the reality that I still have a long way to go is really setting in!

This is the sport of body sculpting and I though I’d share some of this with you (and also as a record for me). And if you love data and comparing results, mixed with a bit of psychology, this little recap is fascinating stuff because it’s so revealing about your relationship with food, your mindset, and your ability to get right out of your comfort zone.

Weight:
At the height of my training just 7 weeks ago I was eating 2330 calories of measured healthy food, and got my weight up to 62.5kg while training daily. This pleased my trainer a lot because you can’t build muscle from thin air, so you need to be gaining weight. It did play havoc with my mind though. I was putting so much food into my small body… and it goes against everything we want as a woman, and I was freaking out on the inside watching that number on the scale increasing. It messed with my head as my ‘magic weight number’ had always been 60. Never mind that I looked super healthy and toned, and was fitting in all of my clothes better than ever and had tonnes of energy! I was very attached to that number and secretly didn’t want it to rise, even it was muscle!

So now I’m 7 weeks into my shred, I’m eating 1750 calories a day (funny as that was my original base point when I started training because my metabolism was so much slower) and I’ve lost 5 kg quite easily and now my weight has stabilised. It’s time for more drastic action apparently because body sculpting requires you to get your body very lean for competition!

So I took myself off for a body composite scan over the weekend. I’m pretty much at my happy place with my body fat/muscle ratio and I wanted a record of it so I can get back to this place AFTER my competition.

Long post! Continued in comments….

WOULD YOUR SERVICE-BASED BUSINESS BENEFIT FROM HAV

Another fun night doing what I love! Don’t ever

Another fun night doing what I love!
Don’t ever let age or talent be a barrier!! You can always improve your skill level by doing, and there is no cut off age to following your passion.
Live.
X

NETWORKING TO FIND A FEW VALUABLE CONNECTIONS vs M

NETWORKING TO FIND A FEW VALUABLE CONNECTIONS
vs MEETING EVERYONE IN THE ROOM!
Happy Friday gorgeous people! Today I went to my first formal networking event all year, it's been a while, and it turns out I didn't have up-to-date business cards! (oops! does anybody even use business cards these days?!)

That aside, it was a great couple of hours.
Did I meet lots of people? Nope.
But I did meet a handful of people who are legitimately very good contacts for myself personally and for my clients. Why? Because we share the same values of giving and caring for our clients, and we share the same target audience, and that speaks volumes.

I typically work with very hard working, time poor, entrepreneurial business owners who are nailing it in their industry, but not so much in other areas of their life such as their relationships, their marketing, their finances, or running their business as efficiently as they could.

So when I meet another business owner like myself who work with the exact same kind of client, it's a perfect match to find a way we can get in front of each other's audiences, demonstrate our value, and perhaps pick up some new clients and work with the kind of people that we do the best work for. It's a win/win for everybody involved.

That's how you should view networking. You don't want to be 'selling' at the person standing in front of you. You want to see if your values are aligned with them, if they're a connector too, if you are already talking to the same people in your marketing, and then if you know you can provide massive value to each other's audiences, then it means you can do stuff together.

Things like:
😍 guest appear on a podcast
👍 guest write in their newsletter
✍️ run a masterclass or webinar for their clients
🎬 run a workshop together
🎤 speak at a live event
🎯 create a package or special offer especially for them
🙂 or just be referred to each other and have a friendly discovery call

Networking is a great marketing strategy if you are doing it with people similar to yourself, who are already connected to your kind of audience, and have a reciprocal nature.
Have fun!
x

12.5 weeks until my body sculpting competition…

12.5 weeks until my body sculpting competition… and it’s really dawning on me how much I have to do!!!

I have just come back from the best 10 day conference/holiday in the Outback BUT… there were no gyms. Anywhere. So that’s 10 days of breaking from my training schedule and slipping now and again from my eating plan! It totally messed with my head at first and it’s not ideal this close to comp day. But you can’t change what is reality and you can only make the best of the situation and I made sure I still enjoyed my holiday!

Luckily I didn’t gain any weight at all or lose much muscle mass. And although I did pick up a nasty chest infection from a serious asthma flare up due to the fine red dust (thanks Covid-affected lungs) I’m back on board, pumped, and ready for the next calorie deficit and the next level of shredding.

I also finalized my posing routine today with my coach @emma_bowman_coach - these competitions are won and lost based on stage performance. So the importance of training each day both in weights and posing is crucial.

This sport is all about consistency and discipline, and lucky I have both of those traits in bucket loads!! I can draw so many comparisons between this experience and running a business. The planning, the hiccups (like breaking my wrist last year and getting locked out of competing due to lockdowns!!) the daily small gains from persistence, the dedication and discipline when nobody is looking, the amazing help from professional coaches, and just turning up every day consistently so you can give it your best on game day.

And the biggest thing is realizing you never actually ‘make it’, it’s just continual growth, steady improvement by trial and error, and the deep satisfaction of months and months of preparation for a few short moments of being on show!!
Just like being a business owner really. It all looks glamorous from the outside, yet it’s really just sheer grit, determination and commitment behind the scenes!

X

#businessowner #businesswoman #liveyourbestlife #selflove #personaldevelopment #over50 #livelife #bodybuilding

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