CONNECTION… PEOPLE TRUST PEOPLE, NOT BRANDS
“The secret ingredient to your business, and getting your message out there, is YOU!”
Melissa J Scott
Connection in marketing is essential in today’s business. There is so much competition and noise out there in the online space, and having a strong, authentic connection with your ideal audience is how you will be sure to stand out and grow your business.
It really is all about people getting to know you and connecting with yourself so you truly know who you actually ARE. The secret ingredient to your business, and getting your message out there is you. Your expertise, your likability, your values, what you stand for. All that makes you uniquely YOU.
You see, people today are looking for connection, they want to work with people that have similar values to them, they want someone who understands them, someone who believes in something. That is why I created the Connection Marketing – Rockstar Brand online course. To teach you how to be the Rockstar in Your Industry, how to develop your personal brand and educate you how to develop your own marketing strategy that is all about true connection at heart to your life’s work.
“The bottom line is that people trust people, not brands.”
Melissa J Scott
So when it comes to marketing, what business owners really have to get their head around is that MOST CUSTOMERS AREN’T READY TO BUY NOW! A life cycle of a potential client could be 1 week, 1 year or even longer. I have had clients watch me for YEARS before they make the move across. And that is why this style of marketing works. You keep turning up consistently, you keep offering amazing advice and content, and you build that relationship until there really is no other choice BUT to work with or buy from you!
So instead of lamenting over how “marketing doesn’t work unless you’ve got tonnes of money”, try CONNECTING with your audience, SHARE with them your value, and do it CONSISTENTLY. Marketing isn’t a fast game, it’s just like sport. The person who puts in the effort every day, day after day with passion and spirit, ultimately wins.
As humans we are incredibly predictable beings. We want to belong to a pack. We want to feel like we are connected on a higher level.
Listen to yourself how you speak about your own feelings towards a brand that you really like, or a singer, an actor or a sports team that you loyally follow. You will say things like “I love that person, or that band”, and you will wait in line or even line up overnight to buy a premium ticket to their next event. People even go to the extreme lengths of getting their team logo or their favourite computer game tattooed on their body these days, such is their passion to belong to something that makes them feel like they belong!
Connection is very real. I always knew that something was missing with traditional advertising, and having a deep connection with yourself and your audience is it.
You want your marketing to NOT feel like you’re selling. It has to FEEL right to the viewer. It has to be like a trusted big brother/sister or friend sharing their expertise and help with you. You want to become that person to your audience, and they need to BELIEVE that what you are offering, is what they need to make a real difference with their audience.
A truly authentic connection vs so many of the fake and inauthentic marketing attempts we see by influencers and marketing people today is not the way to winning a long term relationship with a client.
If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.
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Melissa J Scott