Melissa J Scott

SPEAKER. PODCAST. CONNECTION MARKETING

Melissa J Scott

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SPEAKER. PODCAST. CONNECTION MARKETING

Category: Personal Development

Melissa J Scott

11 Healthy Sexual Energy & Quality Connections With Jacqueline Hellyer

Posted on May, 8 by divine-admin

10 Resilience, Passion and Life on the Land With Jayne Lawson

Posted on Apr, 25 by divine-admin

09 Choosing Joy After Grief with Melissa J Scott

Posted on Apr, 25 by divine-admin

08 Disrupting the Self-Help Industry with Suzy Jacobs

Posted on Apr, 15 by divine-admin

07 YOUR PURPOSE & TRUTH THROUGH YOUR PERSONAL BRAND WITH LUCY BLOOM

Posted on Apr, 10 by divine-admin

05 Managing Fear, Stress and Anxiety in Challenging Times with Karyn Battersby

Posted on Mar, 30 by divine-admin

How Perfectionism is Crippling Your Business Growth and Life

Posted on Feb, 4 by divine-admin

What I learned from a 4 day water fast…

Posted on Aug, 2 by divine-admin

Is there room for mindfulness and being heart-centred in marketing your business?

Posted on Jun, 23 by divine-admin

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

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PO Box 982 Gymea NSW 2227

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(02) 9522 7300
0408 602 181

Email:
info@divinecreative.com.au

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Melissa J Scott - Branding, Connection & Online Marketing Melissa J Scott - Branding, Connection & Online Marketing is feeling inspired.

5 days ago

Melissa J Scott - Branding, Connection & Online Marketing
THE VALUE OF INCREDIBLE IMAGES AND SELF BELIEF IN YOUR MARKETING …and this is what it looks like when you ask an empowered client for personally branded photography for their online course and website, and then they deliver this kind of gold to you (and so many more images!) I’m just thrilled that my lovely Canadian clients from The Empowered Healers are switched on to their personal brand, their vision, their audience and are passionate about bringing their message to a global audience. These women are really backing themselves and making wonderful inroads into disrupting the healing industry. I am soooo happy to be part of this brand journey with Kelsey and Vanessa, and wanted to share some photos with you to perhaps inspire you to BOLDLY TELL YOUR OWN STORY ONLINE through amazing photography, video and your content. Covid has disrupted so many industries and business owners have had to rethink how they get in front of clients. What used to be done face-to-face can now be done online and one-to-many. Podcasts, video content, webinars, live streaming presentations, online courses and membership sites, email marketing, live social media, live ‘tv shows’... People are shaking it up and if you aren’t getting involved in the online space you are really, really missing an opportunity to do your business and your connection marketing better. The world has been given one hell of a shake up. Treat this as your opportunity to have a better and more robust business. Traditional methods of marketing and making new connections has changed. You need to proactively get in front of your clients now, and the competition is FIERCE! Standing out, being bold, being very congruent and consistent with your message is extremely important. You need to cut through and be memorable. (That’s why I’m showing you these incredible photos!) You will have heard the words pivot, reinvent, disrupt… well maybe it’s time you do. I know this can be very overwhelming for so many who just want to get back to doing what you do best. I have some space this week and next to talk if you’re ready for a 30 min free consultation to brainstorm some ideas how you can put your business top of mind for your customers again. Are you ready? Melissa xImage attachmentImage attachment+2Image attachment

THE VALUE OF INCREDIBLE IMAGES AND SELF BELIEF IN YOUR MARKETING

…and this is what it looks like when you ask an empowered client for personally branded photography for their online course and website, and then they deliver this kind of gold to you (and so many more images!)

I’m just thrilled that my lovely Canadian clients from The Empowered Healers are switched on to their personal brand, their vision, their audience and are passionate about bringing their message to a global audience.

These women are really backing themselves and making wonderful inroads into disrupting the healing industry. I am soooo happy to be part of this brand journey with Kelsey and Vanessa, and wanted to share some photos with you to perhaps inspire you to BOLDLY TELL YOUR OWN STORY ONLINE through amazing photography, video and your content.

Covid has disrupted so many industries and business owners have had to rethink how they get in front of clients. What used to be done face-to-face can now be done online and one-to-many. Podcasts, video content, webinars, live streaming presentations, online courses and membership sites, email marketing, live social media, live ‘tv shows’... People are shaking it up and if you aren’t getting involved in the online space you are really, really missing an opportunity to do your business and your connection marketing better.

The world has been given one hell of a shake up. Treat this as your opportunity to have a better and more robust business. Traditional methods of marketing and making new connections has changed. You need to proactively get in front of your clients now, and the competition is FIERCE! Standing out, being bold, being very congruent and consistent with your message is extremely important. You need to cut through and be memorable. (That’s why I’m showing you these incredible photos!)

You will have heard the words "pivot, reinvent, disrupt"… well maybe it’s time you do. I know this can be very overwhelming for so many who just want to get back to doing what you do best.

I have some space this week and next to talk if you’re ready for a 30 min free consultation to brainstorm some ideas how you can put your business top of mind for your customers again. Are you ready?

Melissa x ... See MoreSee Less

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THE VALUE OF INCREDIBLE IMAGES AND SELF BELIEF IN THE VALUE OF INCREDIBLE IMAGES AND SELF BELIEF IN YOUR MARKETING …and this is what it looks like when you ask an empowered client for personally branded photography for their online course and website, and then they deliver this kind of gold to you. I’m just thrilled that my lovely Canadian clients from @the_empowered_healers are switched on to their personal brand, their vision, their audience and are passionate about bringing their message to a global audience. These women are really backing themselves and making wonderful inroads into disrupting the healing industry. I am soooo happy to be part of this brand journey with Kelsey and Vanessa, and wanted to share some photos with you to perhaps inspire you to BOLDLY TELL YOUR OWN STORY ONLINE through amazing photography, video and your content. Covid has disrupted so many industries and business owners have had to rethink how they get in front of clients. What used to be done face-to-face can now be done online and one-to-many. Podcasts, video content, webinars, live streaming presentations, online courses and membership sites, email marketing, live social media, live ‘tv shows’... People are shaking it up and if you aren’t getting involved in the online space you are really, really missing an opportunity to do your business and your connection marketing better. Treat this as your opportunity to have a better and more robust business. Traditional methods of marketing and making new connections has changed. You need to proactively get in front of your clients now, and the competition is FIERCE! Standing out, being bold, being very congruent and consistent with your message is extremely important. You need to cut through and be memorable. You will have heard the words "pivot, reinvent, disrupt"… well maybe it’s time you do. I know this can be very overwhelming for so many who just want to get back to doing what you do best. I have some space this week and next to talk if you’re ready for a 30 min free consultation to brainstorm some ideas how you can put your business top of mind. #connectionmarketing #personalbrand #brandingphotography #marketingstrategy #marketingstrategytips
The great mask debate! Are you in the “yeah no p The great mask debate! Are you in the “yeah no probs” category? Or the “hell no” team?! I’m at the drs and they asked us to wear one, so I obliged with a lovely mask from my friend Just Audrey. The upside? No makeup required and less chance of catching/spreading anything. The downside, impossible for glasses to not fog up and I really notice how much more effort I need to put into breathing! My take on all of this is that if it keeps us all safer, less Covid outbreaks and back in business as usual a lot quicker... then I’m happy to take one for the team and our economy. Would love to hear your opinion! #connectionmarketing #personalbrand #businessowner #healthyliving
GOT SOME STORIES TO TELL AND JUST NOT SURE HOW? A GOT SOME STORIES TO TELL AND JUST NOT SURE HOW? A conscious business means that you’re really aware of who you, what you do, and who you help. You CARE about the end user and how they benefit from your services or product. You are doing GREAT THINGS in your industry and even turning things around for the better. People LOVE working with your company. It’s not about the money, that just seems to flow to you because you know your worth and your value, and you’re good at what you do. We are working with many businesses who do really good stuff in the world and it’s a joy to help share their message to the world. Marketing doesn’t challenge them because they have a hundred happy client stories to share. Is this you? Maybe you just need a hand with how to get those stories out to the right people, and create content that is sharable and on the right platforms. We can help you create the strategy and the action plan you need, and even train your marketing assistant to execute it. But, you need the direction, the accountability and the plan. And this is where we shine. DM me to get in touch if this sounds like you. We can work with you one-to-one or through our online course, whatever your budget and your time frame allows. The time is right now for you to let everybody know about the GOOD that your business is doing. You can help even more people if they just know about you! Melissa x. #connectionmarketing #personalbranding #consciousbranding #marketingstrategy
Personal branding is one of the most powerful ways Personal branding is one of the most powerful ways to really stand out in your industry. Who you say you are, what you stand for, the image you project, who you work for, and the stories you share all paint a very important picture that is your brand. Don’t let others create that story because you ‘didn’t have time’! Maybe it’s time to talk? #connectionmarketing #personalbranding #businessowner #marketingstrategy
IT’S THE BUSINESS THAT TURNS UP CONSISTENTLY AND IT’S THE BUSINESS THAT TURNS UP CONSISTENTLY AND BRAVELY, AND DEMONSTRATES TRUE VALUE THAT SURVIVES TOUGH TIMES Too dramatic? I don’t think so. Marketing isn’t rocket science. You have a target audience that you can sell your products or services to, and that audience has a problem that they want or need solved. The problem for both of you, is that they don’t know who to trust because you’re not the only person who offers a solution. Now you might be the best, and you might show up on social media from time to time, or send out the odd email, and then you TELL your audience you’re awesome… but do they BELIEVE it? Because it’s actually the business owner who SHOWS up consistently in various different platforms, and shares the EVIDENCE of why you’re the best, by being transparent, helpful, and giving their audience some answers they can use right away, that will win their trust. Who do you think that audience is more likely to believe and buy from?! The accountant/lawyer/financial advisor/professional that sends out a newsletter quarterly sharing the same old tired articles that they and every other accountant subscribes to? Or the business leader that shares really moving and motivating information weekly/daily through multiple channels that is original and really connects on a personal level…! Like I said, marketing isn’t rocket science. But you do need a plan. And that is exactly what we help business owners do, we work with you either one to one on a marketing strategy and action plan you and your team can administer, or through our online course www.connectionmarketing.online which teaches you how to do this yourself. Either way, it’s a far better option than doing the same old same as everybody else in your industry and competing on price. For many, times aren’t so easy anymore, you really need to do more than think about having a solid marketing action plan. You actually need one moving forward. Send me a private message if you’re keen to learn more about how we can help you to create really good content, and create a great strategy that is easy to implement and stay relevant in your audience’s eyes. #connectionmarketing #marketingstrategy
CAN WE HELP GET YOUR BUSINESS KICK-STARTED AGAIN? CAN WE HELP GET YOUR BUSINESS KICK-STARTED AGAIN? This is the big, tired smile of a business woman who has just finished a great webinar with loads of helpful content and very happy business owners tuning in today! Business to me is very much about giving and helping with the knowledge that you have so we are all in this for the long haul together... particularly when times are tricky. it's just so important that business owners are marketing their products and services in a way that is reflecting their current emotional state and mindset of their audience. I am very passionate about this! And the greatest thing holding business owners back from doing this isn't technology or the desire to help, it's quite often that they are... • Too self-conscious to market around yourself (or your team), thus impacting the true growth you could be experiencing • Concerned about budget • Fear of failing (knowledge is power but who do you trust when there are so many 'experts'?) • Fear of criticism/knockers when you do put yourself 'out there' • Not sure who your audience is or how to get in front of them • Have a belief that you have tried everything (I can guarantee that you haven’t!) • Wish it was like the ‘good old days’ where you put an ad in the yellow pages and you just got clients easily! • Don’t have time to do everything… not sure how to get the right help to develop content consistently • Not sure of the online opportunities for your business If any of these resonate with you, maybe you should get in touch and have a chat with me? For the next couple of weeks I'm running free information sessions with business owners to help you figure out how and why you should get your business more active online, and how to best market so you really make a connection. Some businesses are doing really well, but others aren't. Maybe your customers have vanished, maybe the upturn is a little slower than you'd like. Whatever the situation, GET IN TOUCH and we can have a chat about YOUR situation, and how you get your business actively marketing to these new conditions. Melissa x #connectionmarketing #personalbranding #businessowner #marketingstrategy #marketingplan
if you want to survive in business through a reces if you want to survive in business through a recession you need to market like a MOFO... and I stand by that! The businesses that are on track with consistent, helpful and confident marketing around their personal brand will have: • more reach • more relevance • more confidence • and more success than business owners who choose to do same old same old and sit it out waiting for things to return back to 'normal'. It's not going to happen. Victoria has just gone back into shutdown, I can't even imagine how that feels for them. So our webinar PATH TO PROFIT - TURNING CRISIS INTO OPPORTUNITY at midday today is incredibly relevant right now. If you haven't already signed up, check out the link below. And if you're watching this after the fact, then just send me a DM and I can send you the link to the recording. REGISTER HERE: https://divinecreative.com.au/pathtoprofit (link in bio) #connectionmarketing #personalbrand #businessownertips #marketingstrategy #marketingstrategytips Would love to see you at the webinar! x
LAST CHANCE TO REGISTER FOR OUR WEBINAR THIS FRIDA LAST CHANCE TO REGISTER FOR OUR WEBINAR THIS FRIDAY AT MIDDAY Nobody wants to be all doom and gloom (my nickname with James is ‘Brightside’, because I love to look on the positive side) BUT… you have to be realistic too. And the reality is, many businesses are finding it tough right now to get things kickstarted again and it’s potentially going to be a really difficult next 12 – 24 months as we work through a Recession. I read a really interesting article yesterday while I was researching fresh content for the upcoming webinar, and it was questioning if there would be a psychological effect on consumers after panic buying subsides, as a result of the COVID lockdown restrictions. And the simple answer is very much YES. Things aren’t going back to ‘normal’. “Consumers are people first,” says Erica Carranza, Vice President of Consumer Psychology at Market Research firm Chadwick Martin Bailey (CMB). “Psychology tells us about why people do what they do. If companies don’t understand that, they can’t figure out what to do next.” Consumers are complex creatures. “Consumption is driven by very strong motivations, like emotion, identity, and social connection. Those motivations aren’t going anywhere. But the values, habits, and norms that shape what we consume and how we consume could shift dramatically.” So what does this mean? I know firsthand from my perspective, it means that I am thinking long and hard about how I spend money before I do. If I have a choice, I want to spend money with other small business owners who I LIKE and value, who have treated me well in the past through great CUSTOMER SERVICE, and who really understand my needs right now. Your customers have most likely changed their focus and are far more emotive in their buying decisions. But have you changed your marketing and your product offering? Do you understand what their needs are right now and how you can respond to this and seize the opportunity to gain more market share? REGISTER HERE: live Webinar Online Training: Friday 10 July 2020 12.00pm – 1.30pm https://divinecreative.com.au/pathtoprofit. Link in bio #connectionmarketing #webinar #businessowners #businessstrategy #marketingplan
DON'T SAY THE R WORD! I read a great post from a c DON'T SAY THE R WORD! I read a great post from a client today who is in the Insolvency world, so he knows a thing or two about recessions and how business owners will respond - either proactively, or to freeze... "It is the responsibility of the business owner to consider amending their line of thinking. Consider altering course of what you would normally do if what you are doing isn't growing or improving your business.... Most people naturally want to behave like they normally behave which is understandable but we are in challenging times and this recession isn't ending tomorrow." Adam Lysle, O'Brien Palmer Advisory Now, your business could be doing fine in which case, that's awesome! But, when the government funding runs out and things go back to the new normal, how is your business really looking? Business is already feeling very different, your customer's needs have changed and their buying habits altered; and it's my prediction that you need to be really across your marketing messaging to ensure that: • people still know you are • people know what you do • people know what you stand for • people know what makes you different and • people understand how you can help them when they are ready to buy, and they're you the only choice. Proactive marketing and adjusting your business strategy for today's challenges will really help to secure your business long into the future. It's all about staying agile, creating trust online and remaining relevant. This Friday we are hosting a webinar on exactly this topic, called Path to Profit Turning Crisis into Opportunity. I will be cohosting it with another leading business advisor, Jane Challinor who is amazing at turning businesses around, and I would love for you to join us. Link to register is below and in bio. https://pathtoprofit.com.au #businessstrategy #marketingstrategy #businessadvice #personalbranding #connectionmarketing
The way you LOOK + the way you SPEAK + WHAT you sp The way you LOOK + the way you SPEAK + WHAT you speak about + and how you make people FEEL = your PERSONAL BRAND. And that can be far more powerful and cut-through than any piece of marketing we can create for you just based on your company brand. This morning we had so much fun updating my personal branding photos with a great photoshoot with the very talented @lishlansdown and my stand-in assistant Ky Gawinek. The way we do business and build our image is so transparent, so you might as well be managing the way people perceive you. I try to update my images every 12 months, and it was such a great way to celebrate the lifting of lockdown restrictions. So what are the benefits of a powerful personal brand? 1. People can relate to you a lot easier and know if you are for them which = more clients, better relationships with suppliers, and definitely more credibility in your field of expertise. 2. You establish that you are a leader in your field just by being more present, more attainable and feeling more available. People grow to trust you more; all key ingredients when choosing who to work with or buy from. 3. A customer will respond and relate 8x more to a personal message from a business owner rather than from the company branding. Think about that for a little while if you aren't convinced that updating your photos, creating a personalised intro video and having your own dedicated website, social media pages, podcast, and blog/vlog aren't going to help you grow your business far quicker than any other marketing method we can create for you. Want to chat about creating a personal brand package for you? I'm giving half hour FREE consults on how to create a personal brand if you want to book in a time to have a chat. Contact link in bio. #personalbranding #personalbrand #businessphotography #smallbusinessowner #connectionmarketing
Kicking off the new financial year with a fun new Kicking off the new financial year with a fun new personal branding photoshoot, a big marketing drive around my online courses, a super series of education webinars, creating more online courses, websites and memberships sites for clients, and inviting more business owners into the fold for personal 1:1 marketing strategy sessions and coaching is just the ticket! The next 6 months are going to be very telling for everybody. Not every business is going to be left standing by Christmas. Conscious marketing that is relevant is going to be ESSENTIAL. So first up… let me show you behind the scenes of my upcoming shoot! This morning I had a great meeting with @lishlansdown to map it all out. If you want to see more of this, check out my personal FB stories (Melissa J Scott) and enjoy watching how it all unfolds from planning through to the shoot. Enjoy! #photoshoot #personalbrand #connectionmarketing #smallbusinessowner #marketingstrategy
How many times have you engaged with a brand on so How many times have you engaged with a brand on social media and then bought something from that business... and the experience just didn't match up to the brand promise?! It's called CUSTOMER SERIVCE, and it's a massive part of the buyer and brand experience. Your brand is not just your logo. It's not just your website. It's not what you TELL people. It's how you make them FEEL. And the way you and your team approach your CUSTOMER SERVICE is a big part of that overall brand experience. Check out our recent podcast episode with the lovely Michelle Pascoe to learn a whole lot more about how to do your customer service right and get your team on board with the delivery of that service. Michelle is a businesswoman, entrepreneur, speaker, author, coach, trainer, podcaster and a nanna. Link in bio #connection marketing #podcast #businesswoman #businessowner #personalbrand #customerservice
I had the best long weekend... eating brekkie at m I had the best long weekend... eating brekkie at my favourite local cafes, hanging out with the boys, walking my dog, and putting some serious energy into a personal creative project with James AND a complete digital detox. For 3 solid days! Sometimes you just need to refuel the tank with downtime so you can come back firing, and this week is going to be spectacularly big! We have new clients coming on, 4 online course websites on the boil, new logo work, newsletters, brochures and a new client working specifically on his personal brand in an intense session tomorrow. I'm so happy to see people backing themselves and their businesses after a really life-changing couple of months. If this period has taught us anything in marketing it's the importance of being online and having a real HUMAN relationship with your potential clients. You get true connection from being personally and actively engaged with your audience, and bringing in your key team members to do the same. Vlogging, blogging, email marketing, live videos, webinars, fresh photos and a punchy personal video that delivers a consistent and interesting story, relevant to your audience… it’s all part of the sizzle that sells your business to new customers and keeps existing customers engaged with you. Because... People buy from people. They might really like your company, but they LOVE your and your people. People want to work with service providers that they know, love and trust. There has never been a better time than right now to get personal and invest in your personal brand and connection marketing. We teach you how to market yourself, your people, and how to create compelling content that is easy to expand on and stay current. Want to talk? #connectionmarketing #personalbranding #marketing #marketingstrategy
Did you miss my webinar last month on how to BUILD Did you miss my webinar last month on how to BUILD TRUST ONLINE WITH A ROCKSTAR PERSONAL BRAND and create epic content that turns viewers into clients? We are hosting our really popular webinar again tonight at 7pm for a building industry association, so if you're a business that is feeling the change in the current business environment and realise that you need to be actively marketing online and around your personal brand... then I invite you to register and tune in tonight. It’s going to be a long time before you can get yourself to a networking event, on a stage or back in front of an audience at a live seminar, conference or expo. So, you need to get your act together online because life is not going to return to normal any time soon. Thriving is all about how to do business NOW. Blogging and vlogging, webinars, video, live social video, creating online courses, free PR such as articles and guest appearances on tv and radio, podcasting, email marketing, messenger marketing…. It doesn’t have to be overwhelming, you just choose a few platforms and do them really well. The way to keep your loyal audience engaged is with your quality content that helps them with their day to day issues and concerns. I know there are a tonne of webinars online right now. But if you know me, you know I'm all about content and helping, so if you want to invest an hour of your time in some education that you can action straight away, I'll see you online at 7pm tonight! (And if you can't make it, register anyway and I'll send you the replay.) Melissa x TO REGISTER: Check the link in bio
I can't tell you how important it is to create com I can't tell you how important it is to create compelling content for your personal brand and your business. When it comes to marketing, what business owners really have to get their head around is that MOST CUSTOMERS AREN’T READY TO BUY NOW! A life cycle of a potential client could be 1 week, 1 year or even longer. I have had clients watch me for YEARS before they make the move across. And that is why connection marketing works. You keep turning up consistently, you keep offering amazing advice and content, and you build that relationship until there really is no other choice BUT to work with or buy from you! So instead of lamenting over how “marketing doesn’t work unless you’ve got tonnes of money”, try CONNECTING with your audience, SHARE with them your value, and do it CONSISTENTLY. Marketing isn’t a fast game, it’s just like sport. The person who puts in the effort every day, day after day with passion, spirit and commitment ultimately wins. CONNECTION MARKETING is all about bridging the gap. If you have a true connection with your customers and they value what you do for them, it doesn’t matter who copies you or tries to undercut you, the majority of happy customers will not leave you because your ESSENCE (which is your personal brand) cannot be copied. And you establish that connection with your valuable content. Want to chat more about building a content strategy and plan for you? #connectionmarketing #smallbusinessowner #contentcreation #videoproduction
Thought I’d try and sneak my birthday under the Thought I’d try and sneak my birthday under the radar yesterday... (I don’t have it on my profile), but it seems FB memories foiled me! So now a lot of my lovely friends are seeing an old post from 2 years ago and wishing me a happy birthday thinking I’m up at Whale Beach! Ha ha, not so. I had a beautiful night in with my favourite people at home. James out did himself with an awesome vegan Mexican main course and vegan birthday cake from the amazing Chaos & Couture - Cakes By Nadia. Fabulous 49 and counting down to the big one next year. I have a lot to fit into this year! Thanks for the lovely birthday messages. Everybody spoiled me beautifully and feeling very loved. X #smallbusinessowner #personalbrand #creativeagen y #connectionmarketing
Weekends are for... creative projects! Had a lot o Weekends are for... creative projects! Had a lot of fun buying a guitar setup with James. (Massive shout out to Wild Horse Guitars who are champions for gorgeous looking and sounding guitars.) We’ve got one song writing project going already. I’m learning all kinds of new skills around writing lyrics, putting beautiful chords together on the keyboard and playing in time with everyone else! (Ha Ha). Also learning how to develop a great verse and building a memorable chorus... songwriting is definitely a process and loving every minute of it. (Better start warming these vocal chords up!) It’s been a pretty fantastic weekend! Hope you had a good one too. Tomorrow it’s back to being a designer and marketer. Living and breathing creativity lately, what a life! X #connectionmarketing #personalbranding #marketingagency #creativeagency
Well this just quietly freaked me out when I first Well this just quietly freaked me out when I first read these stats about the leads you get from each of the social media platforms!!! But... it makes perfect sense that you would get more business type leads from a business oriented platform. I would love to know where you get most of your business leads from on social media. And if this kind of information really interests you, then check out our recent podcast talking to the wonderful Lucy Bingle - LinkedIn Marketing. She explains a great strategy that really helped me to understand how to do the platform better - and it doesn't involve time-consuming groups that you join and have to like each others posts every day! It's far more authentic and strategic - just how marketing should be. Link in bio. #socialmedia #marketingstrategy #contentcreation #connectionmarketing
Hands up if you find business to business LinkedIn Hands up if you find business to business LinkedIn platform a real struggle!! Maybe you find it a little dull (me!), not as friendly as other platforms and just a real struggle to create impact and converting your audience into actual customers. The scattergun approach doesn't work. It's not about connecting with every man, woman (and their dog!), and it's not about joining these groups and getting everyone to like each other's posts. Yes, you look like you've got a lot of activity... but at the end of the day is it converting into real clients and business revenue? I don't know about you, but I prefer customers over likes. Enter Lucy Bingle - LinkedIn Marketing, my latest guest on the Connected Podcast. She chats with me about how to build connection through your personal brand on the platform, and shares a fantastic strategy on how to grow an authentic audience that engages with you and builds trust. And ultimately... becomes a client. Interested?! Check out our latest episode on the CONNECTED PODCAST Link in bio #connectionmarketing #personalbrand #linkedin #socialmedia #podcast
What do two creatives do when they’ve been holed What do two creatives do when they’ve been holed up in isolation for two months?! As soon as we got the go ahead we found ourselves two of the best guides with local knowledge and headed west of the Blue Mountains to scout for some epic shoot destinations for a project we’ve been working on! Just loved being back in nature and seeing the usual green bush setting vastly different after the bushfires raged through only months earlier. It revealed so many hidden spots we’d never seen before due to the lack of tree and bush cover. Can anyone guess where we are?! Getting our fill of creativity and inspiration is a must when you work in marketing and branding every day. You’ve got to find time to do the things you love, and it was pretty easy to social distance out here!! Hope you had an epic weekend too and enjoy the photos. It was so amazing James is cutting together an impromptu video preview and lots of amazing footage for our upcoming project. X #connectionmarketing #bushfiresaustralia #videomarketing #videoshoot #personalbranding
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