Melissa J Scott

SPEAKER. PODCAST. CONNECTION MARKETING

Melissa J Scott

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SPEAKER. PODCAST. CONNECTION MARKETING

Category: Melissa’s Opinion

Melissa J Scott

27 Midlife Crisis! Bucket Lists and Finding Yourself at 50 with Melissa J Scott

Posted on May, 13 by divine-admin

26 Why Marketing and Dating Are The Same With Melissa J Scott

Posted on Apr, 1 by divine-admin

24 Connect With Yourself & Know Who You Are with Melissa J Scott

Posted on Mar, 11 by divine-admin

Connection…People Trust People, Not Brands – Melissa J Scott

Posted on Feb, 26 by divine-admin

22 Marketing Strategy + Action Plan = Success with Melissa J Scott

Posted on Jan, 13 by divine-admin

21 Collaborate and Grow Your Business Faster with Melissa J Scott

Posted on Dec, 23 by divine-admin

20 Find Your Authentic Voice & Speak Up! with Melissa J Scott

Posted on Dec, 5 by divine-admin

19 How To Get Past Your Nerves When Making Video with Melissa J Scott

Posted on Nov, 25 by divine-admin

18 Your “Why” and Solving Your Audience’s Pain

Posted on Nov, 19 by divine-admin

16 Self Belief, Mindset & Manifesting with Melissa J Scott

Posted on Sep, 16 by divine-admin

09 Choosing Joy After Grief with Melissa J Scott

Posted on Apr, 25 by divine-admin

06 Connecting as a Business Leader in COVID-19

Posted on Mar, 31 by divine-admin

What I learned from a 4 day water fast…

Posted on Aug, 2 by divine-admin

Is there room for mindfulness and being heart-centred in marketing your business?

Posted on Jun, 23 by divine-admin

divine creative agency, graphic design, marketing, branding, website design, video, melissa robson

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Do you ever say to yourself “no nobody cares wha Do you ever say to yourself “no nobody cares what I have to say?!” I had a wonderful conversation last night at the opening cocktail event for @tina_tower Her Empire Builder conference, with a gorgeous woman with a big organic following (And by big I mean 30k of engaged people and growing.) Her message was pretty simple. Tell your story openly and honestly, inspire those who are interested in what you’re doing DAILY, and share the good stuff as well as the not so good. Don’t hide behind a glossy, overly-manufactured exterior. Anyone can put up pretty, staged pics. But the people who attract ENGAGED people that truly love them, are the people who aren’t afraid to show up in their natural glory at every stage of their life. The problem is, most of us, including me, dance that familiar dance of self doubt that sounds like “does anyone really care what I have to say?” Or “people must be sick of seeing me by now!” Which in some cases… is true!! But in so many other cases, your potential people are dying to get to know you better and to connect. Humans love humans, especially the ones they can relate to and share experiences with. So it really is time to drop the stories and just be happy creating authentic connections and content that people genuinely enjoy. When are you going to start showing up for your audience? When are you going to let go of the self limiting stories that are ruling your actions and stopping you from really GROWING your tribe? It doesn’t matter what industry you are in. Show up as your true self and people will always be invested in you. It’s the Law of Connection! X #personalbranding #connectionmarketing #marketingstrategy #businessowners #businesswoman #growthmindset #50 #50andfabulous
WHAT DOES LOVE MEAN TO YOU? Today I spent the day WHAT DOES LOVE MEAN TO YOU? Today I spent the day traipsing around the north coast of NSW and in particular Byron Bay. (Who doesn’t love Byron!!) And I came across this cool little love seat. So what does love mean to you? At this stage of my life, it’s very much about self-love. ❤️ It’s the things you say to yourself under your breath and subconsciously. (Sadly, we are often our own greatest critic.) ❤️ It’s the huge demands we often place on ourself. ❤️ It’s putting ourself first before anybody else (doesn’t that feel uncomfortable even just saying it!) ❤️ It’s treating food as fuel and our bodies as our temples! ❤️ It’s taking the time out to calm our nervous systems and be peaceful. Hint, we should prioritise meditating, relaxing and sleep daily just to stabilise ourselves! ❤️ It’s not allowing people, kids, clients, families, friends to overstep our boundaries. ❤️ It’s about having boundaries!!! ❤️ It’s about taking the time for yourself to learn what you actually want in life so you are aware of your higher purpose and your orchestrate your life around that. ❤️ It’s about having goals and dreams and striving for them. ❤️ It’s about not judging yourself harshly if things go wrong (because they will!) ❤️ It’s about all the lovely little things that bring you joy. (For me it’s walking my dog, spending time in nature, having amazing conversations with people I love and that inspire me, and getting out in the sunshine and moving my body.) ❤️ It’s about pouring your heart and soul into a passion project because it feels good, makes others feels good and fills you up. ❤️ It’s about owning every part of you, the good and not so good. ❤️ It means authentically liking and learning to love every part of yourself. ❤️ It’s about forgiving yourself for past mistakes. ❤️ It’s about trying again. ❤️ It’s about being honest (and kind) with yourself. ❤️ It’s about building up a community around yourself of people that build you up and support you. So why am I talking about this? Because as business owners we can get really, really busy and miss the good stuff. (Rest of post in comments)
Hey friends, well, turning 50 was BIG and I'm all Hey friends, well, turning 50 was BIG and I'm all keen to get a very delicate piece of art inked onto my body. I'm up around the Byron Bay area for the next couple of days with some free time, anybody got any recommendations for a good tattooist up here that is known for very intricate work? Nothing elaborate this time, please only recommend someone who is sensational if you know them, because I don't want to mess up the beautiful work already on my arm. x #tattoosleeve #byronbay
This is what a happy woman looks like... After a q This is what a happy woman looks like... After a quiet long weekend I took to the road by myself today as I head up to Noosa for a business retreat at the end of the week. I haven't done a big road trip on my own for ages, and I forgot just how much I missed it!! Northern NSW is just so beautiful in winter sunshine and it honestly feels like coming home. I used to travel up and down this highway so much in the past, and in the words of someone I loved dearly I remembered what it meant to be "loving life". I love being behind the wheel on my own adventure, with my thoughts and my favourite podcasts just letting all the 'aha's' drop into my consciousness and having that 'thinking time' that we so often deny ourselves by being so 'busy' day to day. I even had a crazy serendipitous moment where I literally drove right up behind somebody I'm really close to at the big intersection in Raymond Terrace - the likelihood of that happening on the Pacific Highway 3 hours from Sydney at the exact same time is just crazy!! But that is how the universe works when you are in true alignment, and allow all the things to play out exactly as they should and be in the flow of now. So... don't ever forget to take time out for yourself doing what you LOVE. I could have flown up to Noosa but for me, there is a lot of joy in driving up the highway again and staying in little coastal towns on the way. I need time alone to really tune into alignment with what I want. I had the space to plan out the next six months, got the title and the chapters of my first book firmed up in my head (I better get that down on paper tonight) and felt really deep into the free spirit that I truly am - something I accidentally let go of over the past few years. If you're a client of mine, don't worry, I'm still working while I'm away, that's the beauty of having a laptop business and staying within decent internet coverage. Much love to you all and hoping you're having a big week too! x #connectionmarketing #businessowners #businesswoman #personalbranding #alignment #purpose #50s
Happy birthday beautiful @helena_fabian ! I don’ Happy birthday beautiful @helena_fabian ! I don’t even remember when you started living with us because you fit into our crazy family so easily. It’s like you have always been with us. You are a joy to be around, I love our after dinner conversations where we solve all the world’s problems. We are so grateful to have you in our lives, but especially @kurt_gawinek ‘s. Happy birthday. Can’t wait to celebrate with you. All our love xo
Are you connecting with your audience, or just tal Are you connecting with your audience, or just talking at them? Most business owners are great speaking one on one with a potential new client, but when it comes to creating content that their audience really resonates with… not so much! So maybe it’s your actual approach that could use some work. ✅Take away the salesy, “come buy from me” language… standing in the street with a stop sign mentality trying to force people to notice you, and alternatively really focus your attention onto what your audience actually wants or needs. ✅What are their pain points? And I’m not just talking about general aggravations, I’m talking about the deep, emotional, 3rd level pain that keeps them up at night. ✅Can you relate? Can your service improve their situation, make their life easier, open up their eyes to a better option? If you focus on HOW you can help another person, and talk about that, then you are surely going to start creating better connections. Social media is a two way street. It’s a conversation that you start and encourage your audience to talk back to you. Give them what will HELP them. 👍🏻 When you are connected to the real personal issues of your audience, not only does it feel good to help your potential customers to fix a real problem they are facing, it completely changes the way you and your team feel about your business and the clients you are helping daily. ⭐They become real people, with families and real issues. And you become a massive part of helping them. Need some advice? This is what we love doing, just get in touch and we can sit down and work out a plan. Melissa x #connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman
“Your advice to us as businesses is always to be “Your advice to us as businesses is always to be authentic. And that is what you are!” Gabriella Stannus – Landscape Designer, Horticulturist & Writer at Inwardout Studio. There is only one YOU in the world, why would you want to be like everybody else? Let you audience get to see the real you, that is how you start a connection. Melissa x #connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman
Good morning Sydney! You are crisp but you sure a Good morning Sydney! You are crisp but you sure are beautiful! It’s going to be a big day of inspiration and getting above my business for a while and learning for some pretty heavy business leaders at Unconvention. Interestingly, I attended this event a few years ago and there were 1,500 people there. Today it’s closer to 300 in person, and 500 tuning in live online. Times have changed for so many reasons. Live events are still a thing, but if you don’t have a mixed strategy to be winning the hearts and trust of your target audience online, then you are missing massive opportunities. I will tune back in throughout the day with tips and highlights. Personally I’m really looking forward to hearing Samantha Wills talk as her personal development journey has been so raw and honest, and I really resonate with that! Have an awesome day x #connectionmarketing #personalbranding #businesswoman #businessowners #marketingstrategy #marketingtips #entrepreneur
You have most likely heard the term ‘’niching You have most likely heard the term ‘’niching down’’ in business, and in particular with your target market. But what is it really, and how could it work for you? Niching down is quite simply when you put all your focus and energy into a small but well-defined segment of the market and target that area only. In other words… not being something for everybody and having such a diluted marketing message that nobody really connects with you because you are just too general. When you niche your business, it gives you an incredible opportunity to become an absolute expert in your field and quickly establish your trust and credibility to the select audience who really need you. 💯 It also allows you to really hone in on your ideal client🎯, rather then applying a more scatter gun approach to the masses. Really focusing your attention in one area also gives you the confidence to communicate and connect with your audience because you are speaking to them so specifically about how YOU can HELP them. 🌟🌟Being able to focus on this can often help many business owners make that leap with their marketing into video content and social media marketing because you now have a clear message that you know will resonate with your chosen audience, and creating that deep, personal connection will help your business really stand out amongst the crowd. Like to know how to get started? We can help you do just that, get in touch and let’s have a conversation. Melissa x #connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman
Finding the higher purpose in your business. I ha Finding the higher purpose in your business. I had the pleasure of sitting down with Greg Smith from @adminstheanswer recently to chat about what it’s like running a business from the heart, and how it feels knowing that he is making positive changes in so many families lives across the country. No, Greg isn’t some famous philanthropist, he is an ordinary guy, who is using his own life experience and caring nature to really tap into his ideal customer’s pain points, and has come up with an incredible (and affordable) solution.👏🏻👏🏻 Having confidence in his business and knowing that he can make a difference, has really given Greg the boost to form successful collaborations and create win/win partnerships with other sectors and has also lead to him forming an incredible initiative with Beyond Blue, whereby $100 is donated to Men’s Mental Health, for every new client they sign. Like to know more? Watch the full podcast here: 👇🏻👇🏻 https://melissajscott.com/28-does-your-business-change-lives/ 🎇Link in bio We are so proud of Greg and his team at Admins The Answer. If you would like to chat to us about how you can really connect with your audience, get in touch today. Melissa x #connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman #podcast
Do you know how your business changes lives? It’s one thing to have a business that you know does good work… it’s another completely different story when you are able to share with your audience how your business actually changes the lives of your customers…. For the better! One such guy who is absolutely nailing this message💯 is one of my marketing clients - Greg Smith from @adminstheanswer Greg’s business is strategically niched to providing dedicated admin support and solutions to tradie based businesses. Through his own personal experience and research, Greg has been able to really drill down to the key pain areas of his client and is able to communicate how he can solve their problems and improve their quality of life while he is at it! 👉🏻👉🏻Click the Link in bio to read more Melissa x #connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman
My people! Rock on another 50 fantastic years!!! My people! Rock on another 50 fantastic years!!! x #50 #50thbirthday #50andfabulous #businesswoman
"Be happy for this moment. This moment is your lif "Be happy for this moment. This moment is your life." — Omar Khayyam It's a privilege to be alive, to be healthy, to be happy, to be loved, to be surrounded by amazing people who only want the best for you and are your greatest cheer squad, and to live such an abundant life full of opportunity. Spread love and happiness. Make that contagious!! And cheers to the next 50! Life really is a gift. x #50 #50thbirthday #businessowners #businesswoman #liveyourbestlife
THE DIFFERENCE BETWEEN SELF CONFIDENCE AND SELF ES THE DIFFERENCE BETWEEN SELF CONFIDENCE AND SELF ESTEEM Wow, what a week of epiphanies! As you might know, I have been really enjoying the ‘festival of 50’ this past month which all came to a big crescendo with my party over the weekend. And as that party got closer and closer my body started imploding with sick symptoms – but no actual sickness! My throat has been closing up, literally. I have been nauseous for weeks, and then I completely lost my voice – (which is still mysteriously not back). And in the natural therapies world, all the healers keep telling me that my throat chakra is completely blocked! So what does that mean? Your throat chakra represents your personal power, and is directly related to our self-esteem and self-confidence… So wait a minute… what? I’m up there with the most confident people I know!! I can speak to a room with hundreds of people and no notes, I love presenting on camera, I sing in front of hundreds of people, release songs I’ve written, I’m not shy to try new stuff, I’m confident about my body… so how can I have a problem in this area? And then it dawned on me. Being really honest with myself, I don’t actually have good self esteem. And self confidence is very, very different to your self esteem. Self esteem relates to your overall sense of personal worth and value. Regardless of what you are doing, what you are achieving, or who you help. Just you. And your sense of worth to the greater world as… YOU. (Just reading that makes my throat close up even more! So guess what I’ll be working on over the coming months!) And turning 50 and having a big party and having people celebrate YOU is so confronting if you are used to pleasing people through what you DO, not who you BE. It’s also incredibly confronting to look back at your life and measure it up – especially if you feel like you might be falling short in some areas. But it runs deeper than that. Self love, self worth, valuing yourself highly… it’s a big area that many business owners just neglect as we push forward to achieve and deliver. So how is your self esteem vs your self confidence? x #businessowner #selfconfidence #selfesteem #50
Hello 50!!! What a crazy lead up to this awesome d Hello 50!!! What a crazy lead up to this awesome day and capped off with a gorgeous blood moon eclipse! Spending the next few days with two beautiful friends doing yoga, meditating, massages and tonnes of nature time. (Although we may have smuggled in a lovely bottle of champagne!) Thank you so much for your beautiful messages and posts. I’m feeling the love, and so so grateful. X #50thbirthday #50andfabulous #businesswomen
THE EVE OF 50! How weird it is to be saying that!! THE EVE OF 50! How weird it is to be saying that!!! So if you haven’t noticed, I have been banging on A LOT about turning 50, mainly because I have been going through a lot as I reach this milestone birthday, and I’m trying to get really used to it. I have reflected a lot leading up to this big birthday and felt a lot of feels about the events of my life over the past few decades! Some amazing and some not amazing. Some people cruise through their birthdays really easily and just embrace the new year. I am not that person it turns out! I have rarely celebrated (or been celebrated) at the time of my birthday, so being in the spotlight just to commemorate a new year turning feels strange in itself. And for a normally positive person, I tend to judge myself very harshly and think about all the things I didn’t get done since my last birthday, rather than all the things I have! So, this birthday I have been determined to embrace it, talk about it and goddamn it… enjoy it!! But it hasn’t been easy. And then just when I thought I was all good and comfortable with it… 2 weeks ago I felt a really tight knot in the back of my throat that made me feel really nauseous and sick to the stomach, literally for weeks! And then over the weekend I have completely lost my voice (for no apparent reason!) and developed a nasty asthmatic cough! Seems that I’m still not dealing with hitting this milestone like I thought I was. Or maybe it’s just my body letting all the angst out. Who knows… anyway, tonight is my last hurrah in this half century. I have decided to let it all go and just trust in the universe, trust in myself, trust in divine timing, and trust that everything works out exactly the way it should… and it’s not up to me to control anything but to just let it flow and enjoy myself. That’s the idea anyway! To just trust. And be happy. Life is good and we should celebrate ourselves and share all these crazy times as well as the good. If you have a time dealing with birthdays, especially the big ones, I just wanted to let you know you are not alone! Much love x #50andfabulous #businesswoman #businessowner #liveyourbestlife
DETERMINATION. DEDICATION. DISCIPLINE. I’m so ex DETERMINATION. DEDICATION. DISCIPLINE. I’m so excited to get my new workout gear in the mail from my trainer, Emma Bowman! I’m usually not one to conform and wear a ‘uniform’ of any sort BUT, when this turned up I found out that I LOVE wearing my team gear and being part of Emma’s crew, because I believe so wholeheartedly in her mission to change the face of female bodybuilding, and her values really resonate with me which she proudly states as her motto: determination, dedication, discipline. Many of you have asked me about the training I’m doing, so I thought I’d share a little bit of a behind the scenes of the past 5 months and for anybody interested, you can reach out to Emma and see if she’s a good match for your own training goals. As a back story, I got back into fitness in my mid 30’s after an active dancing and athletics childhood but a big break in between! In my 30’s and 40’s I always had a big focus on running because I found it really meditative, and competed in my first half marathon 6 weeks after my husband died at 45. I toyed with a full marathon last year and wanted to run in Europe this year for my 50th, but my body wasn’t so enthralled by the notion and you know… COVID! So I let that idea go and late last year I literally stumbled across Emma via another friend online competing in her first body building competition and I completely fell in love with everything about it and decided that would be my big birthday challenge to myself this year. To get competition ready! So, at the beginning of December last year I signed up and got onto the program. Emma lives in Adelaide and I’m in Sydney, but we meet up online every week to discuss my progress, get feedback on my training videos to ensure my form is good, and general information stuff. She’s now also training me on how to pose which is pretty funny if you come by my place and catch me standing in a bikini in my garage opposite a laptop with Emma giving me posing instructions! (Long post - the rest follows in the comments!)
Happy 18th birthday to my gorgeous stepson Conor R Happy 18th birthday to my gorgeous stepson Conor Robson for yesterday. We loved being able to celebrate with you all and reconnect. Families come in all shapes and sizes and it’s been an honour to have been in your life since you were 6! I can hardly believe it’s been that long!! You learned at a young age that life doesn’t roll exactly the way you plan, and your positivity, mateship, resilience and joy for life is something to be really proud of. You share these traits with your dad and it’s just so lovely to see them in you. You’ve grown into an amazing young man and we’re so happy to be a part of your life. Lots of love and happy times. X #myfamily
Is what’s missing from your marketing, you?!! I Is what’s missing from your marketing, you?!! It’s very tempting to hide behind your actual business and not put yourself forward and be the face, but how do you expect to create long lasting and mutually beneficial relationships with potential clients and referral partners if you aren’t showing up PERSONALLY. 👉🏻People don’t resonate with your products anywhere near as much as they resonate with YOU, your team, and the story behind why you do what you do, and the people that you help. Marketing and advertising has exploded with noise since it became far less expensive to get your message out there. So your greatest challenge is no longer “how can I afford this?” vs “how can I get people to actually pay attention to this?” And… the one thing that your competitor DOESN’T HAVE… is YOU! ✅ Focus on your individual strengths and what you have to offer, get clear about your why and just show up regularly being as authentic and helpful as possible! Aside from showing people how you can help them (that’s actually the easy part), as the business owner, your job is to connect with them so you build trust and authority so that when it’s time to buy, you are the only person they consider. Feel like you need some help or direction on how to get started? We nail connection, all you need to do is get in touch. Melissa x #connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman
"Thanks so much for your focus on our business. Yo "Thanks so much for your focus on our business. You guys are so professional and most importantly passionate, about what you do, and it comes through in your work. We’re lucky to have you on our side.” Michael Harper, Hotel Strategy Our passion for our clients and their business comes through in our work. You have to talk and walk your stuff! A clear vision, an understanding of your why and a passion for what you can offer is what will set you apart from all the rest. 💯 Business owners try so hard stand out in their marketing when there is so much noise and ‘fluff’. And most often, the secret ingredient is simple. It’s YOU, and it’s your people.✅ Your marketing strategy needs to incorporate a very strong people focus and this includes talking about your successes, your challenges, your vision and your happy client stories. This is what your potential clients want to hear. Before you put out any piece of content, ask yourself exactly what your client would ask themselves… “What’s in it for me?!” If you can’t answer that on behalf of your target audience, then it’s just going to be more noise. Want to talk about creating content that is actually appreciated by your audience? Melissa x #connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman
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