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Melissa J Scott

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SPEAKER. PODCAST. CONNECTION MARKETING

Category: Melissa’s Opinion

22 Marketing Strategy + Action Plan = Success with Melissa J Scott

Posted on Jan, 13 by divine-admin

21 Collaborate and Grow Your Business Faster with Melissa J Scott

Posted on Dec, 23 by divine-admin

20 Find Your Authentic Voice & Speak Up! with Melissa J Scott

Posted on Dec, 5 by divine-admin

19 How To Get Past Your Nerves When Making Video with Melissa J Scott

Posted on Nov, 25 by divine-admin

18 Your “Why” and Solving Your Audience’s Pain

Posted on Nov, 19 by divine-admin

16 Self Belief, Mindset & Manifesting with Melissa J Scott

Posted on Sep, 16 by divine-admin

09 Choosing Joy After Grief with Melissa J Scott

Posted on Apr, 25 by divine-admin

06 Connecting as a Business Leader in COVID-19

Posted on Mar, 31 by divine-admin

What I learned from a 4 day water fast…

Posted on Aug, 2 by divine-admin

Is there room for mindfulness and being heart-centred in marketing your business?

Posted on Jun, 23 by divine-admin

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Melissa J Scott - Branding, Connection & Online Marketing

1 day ago

Today is such a strange day, I don’t really feel like I can celebrate properly when so many indigenous Australians feel real pain around this date. So I chose to lay low, do a bit of work and hung out in my pool, and what should come on my playlist at that moment but U2’s One. What powerful lyrics. And what a beautiful reminder about coming together.

One love, one blood
One life, you got to do what you should
One life, with each other
Sisters, brothers
One life but were not the same
We get to carry each other, carry each other
One
One

I really hope we can all agree to come together and find a day that ALL Australians can feel intensely proud of as we are a beautiful nation and people, and deserve to feel like one.

X

(If you want to listen to One, check out the version with Bono and Mary J Blige. It’s incredible.)

Today is such a strange day, I don’t really feel like I can celebrate properly when so many indigenous Australians feel real pain around this date. So I chose to lay low, do a bit of work and hung out in my pool, and what should come on my playlist at that moment but U2’s One. What powerful lyrics. And what a beautiful reminder about coming together.

One love, one blood
One life, you got to do what you should
One life, with each other
Sisters, brothers
One life but we're not the same
We get to carry each other, carry each other
One
One

I really hope we can all agree to come together and find a day that ALL Australians can feel intensely proud of as we are a beautiful nation and people, and deserve to feel like one.

X

(If you want to listen to One, check out the version with Bono and Mary J Blige. It’s incredible.) ... See MoreSee Less

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It’s been a massive day of reflection for me. My thoughts are global with a focus on poverty.

Instagram

Today is such a strange day, I don’t really feel

Today is such a strange day, I don’t really feel like I can celebrate properly when so many indigenous Australians feel real pain around this date. So I chose to lay low, do a bit of work and hung out in my pool, and what should come on my playlist at that moment but U2’s One. What powerful lyrics. And what a beautiful reminder about coming together.

One love, one blood
One life, you got to do what you should
One life, with each other
Sisters, brothers
One life but we're not the same
We get to carry each other, carry each other
One
One

I really hope we can all agree to come together and find a day that ALL Australians can feel intensely proud of as we are a beautiful nation and people, and deserve to feel like one.

X

(If you want to listen to One, check out the version with Bono and Mary J Blige. It’s incredible.)

#australiaday #changethedate🖤💛❤️

“Do what makes you heart sing. Create a song you

“Do what makes you heart sing. Create a song you want to sing every day, and be with the people who love to sing along with you!”
Melissa J Scott

Something from my morning journaling today! I’ve been guilty of being so super-serious and bogged down in all the responsibilities of life in the past that I tend to forget it’s my song to create and I get to choose who sings along with me.

Every morning I wake up with a song playing in my head and it usually has some kind of cool meaning that my subconscious/spirit guides/intuition wants me to connect with. I believe very strongly in trusting my intuition, it knows me better than anybody else and sends me messages all the time. We just need to listen and trust in it.

What song have you got playing in your head this morning? 🎶
X

#intuition #trustyourintuition #loveyourselffirst #loveyourlife #personaldevelopment #businessowner #smallbusinessowner

Usually I give heaps of advice and ideas on long w

Usually I give heaps of advice and ideas on long weekends to business owners how to get ahead, work on your strategy, develop your content, make video etc...

Well that would be hypocritical seeing I’ve spent most of this weekend just having fun with my family and special friends. Sometimes getting the best headstart on an amazing year ahead is to remember that you still need to schedule fun and deep pleasure to fulfill every aspect of your personality.

So if you’ve dedicated this long weekend to filling up your personal fun bucket and soaking up the delicious sun and weather... enjoy!!
I’m lucky enough to have a great bro-in-law and his lovely partner share their sailing boat with my boys, gf’s and I today. Living in Sydney is just amazing for world class waterways, and Port Hacking, Boat Harbour are Gunyah Beach are jewels. What an amazing day, this is how you refuel your engine to keep turning up and producing for your clients. Thanks Kim & Richard, what a day!!
X

#businessowner #businessowners #livelife #livelifetothefullest #personaldevelopment #designyourlife

Instagram post 17856149273419906

Instagram post 17856149273419906

How can you truly expect your business to perform

How can you truly expect your business to perform better if you don’t look back over the past year and have a good, honest look at how you have performed, the things that worked well, and the things that didn’t?

“Sometimes in order to keep moving forward, not only must you take one step at a time, but you must be willing to look back occasionally and evaluate your past, no matter how painful it is. Looking back lets you know whether or not you are headed in the right direction.” G.K. Adams

Most people agree that last year was tough. But it was also a huge opportunity for GROWTH, CONSOLIDATING and getting really CLEAR on who you are in your business and how you serve your audience.

🌱2021 has the potential to be the best year ever for your business if you are willing to keep moving and evolving in a changing market. Historically, these are the times that great businesses are formed in a period of a change.

Will this be you?

If you need some help finding the right direction for your business, get in touch for a free discovery call with us.

Melissa x

#connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner

NEED SOME TIPS ON HOW TO GET STARTED ON A MARKETIN

NEED SOME TIPS ON HOW TO GET STARTED ON A MARKETING STRATEGY?

Before you even get to the strategy, here are the burning questions you need to have answered.

FIRST: Look back at the year that was - what worked for you, what was a flop, what showed potential and where did you make the make the good wins?✅

SECOND: Have a good hard look at yourself right now; what is your business vision, what are you passionate about? Who are you, what do you stand for? What are your core values? What is my WHY? How do I inspire? ✅

THIRD: Look to the future; what are you goals, what is your business legacy, who is your ideal target audience that you want to attract and what are their pain points?✅

FOURTH: And finally… what do you need to do more of, who do you need to get in front of, and when and how are you going to achieve it? ✅

So yes… write down your goals.
Set your action plan to a calendar with clear dates to action by.
And keep it somewhere you can see so you TAKE ACTION, EVERY DAY! 👊🏻

Yes, I know, some of these questions can be very confronting and uncomfortable, but trust me, putting in the hard work now and really being honest and open and getting these answers clear in your head is going to be one of the best things you could do for your business this year.

Got some questions about how to make this happen for your business? We can help you, you know what to do… get in touch and we can schedule in a quick discovery call and make it happen. Taking action is where it’s at!

Melissa x

#connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman

"Well, back in Brisbane from an awesome trip of br

"Well, back in Brisbane from an awesome trip of brainstorming and marketing plans made for my three businesses. If you're in business, you MUST have a marketing plan to tell people about what you do! Melissa Robson, owner of Divine Creative Agency is one of the best in the business and nothing can be truer than the saying "you get what you pay for".

Anything you do in business, spend the money on quality and get things done properly. Don't be a tight arse and a scrounge, otherwise nothing will change and you sit exactly where you are now. I can't recommend Melissa's services highly enough through custom website design blended with functionality to marketing planning, brochure design etc. Thanks for the thumping headache over the last two days Mel! It's been a good headache!!! So much info and awesome tools to move forward with!"

Dave Challinor
Business Owner

#connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner

DO YOU NEED A MARKETING STRATEGY? The answer is,

ALWAYS MAKE THE TIME TO WORK ON YOURSELF FIRST -

ALWAYS MAKE THE TIME TO WORK ON YOURSELF FIRST

- Every other Friday I drive across Sydney to my kinesiologist and do extensive body work to unravel the subconscious blocks stored in our bodies.
- Once a month I have a massage.
- I meditate daily.
- I stretch daily.
- I practice mindfulness (staying very in the moment), gratitude and journaling daily.
- I try to walk my dog daily by our local river.
- I lift weights daily.
- I usually do a bush walk in nature and swim in the ocean on weekends.
- I am part of business and personal mentoring groups that meet monthly.
- I listen to podcasts and videos to expand my knowledge.
- I try very hard to not have expectations around outcomes and to just trust in the universe that the right thing will always come along.
- I try to live from a place of love, not fear.
- I eat very, very clean and even though this coffee cup says coffee, I only drink herbal tea!

I have some pretty massive goals both personally and in business for the next few years, and I really want to achieve them. But I recognize it’s sub-conscious self limiting beliefs and trying to do everything myself that holds me back. So I’m dedicated to doing the hard work on myself while I do the hard work in my business.

Is there anything holding you back? And what do you need to do to work on yourself?
X

#personaldevelopment #personaldevelopmentcoach #personalbranding #marketingstrategy #brandstrategy #liveyourbestlife #businessowner #businessowners #entrepreneur

RIGHT NOW is a great opportunity to be doing marke

RIGHT NOW is a great opportunity to be doing marketing better in your business, but you need a concrete plan.

A strategy, PLUS an action plan where you communicate the PASSION behind your business and the WHY, is how you cut through all the noise, and really speak to your desired audience.

From there, it’s just onwards and upwards!
Have a listen to our latest podcast where we discuss all about getting your perfect marketing strategy in place.

“Have a bias towards action – let’s see something happen now. You can break that big plan into small steps and take the first step right away.” – Indira Gandhi

https://melissajscott.com/22-marketing-strategy-action-plan-success-with-melissa-j-scott/

Got any questions? Feel free to reach out

Melissa x

#connectionmarketing #selfbelief #businesswithpurpose #videostrategy #videotips #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #videomarketing #queenslandbusiness #smallbusinessowner #businesswoman

READ THIS BEFORE YOU SPEND ANY MONEY ON YOUR MARKE

READ THIS BEFORE YOU SPEND ANY MONEY ON YOUR MARKETING THIS YEAR!

“A Marketing Strategy is the difference between a business that really succeeds and a business that just gets the same results year after year.”
Melissa J Scott

Having a solid marketing strategy plus an action plan in place BEFORE you begin investing your time and money is essential for your business and can make all the difference between growing and just staying the same.

People get so excited and rush into the ‘sexy’ side of marketing by building their website with little planning or attention to creating lead magnets or effective sales pages that help their customers, by making videos with no direction, or posting randomly on their social channels, with little thought or expectation of what they really want to achieve. AND THEN GET DISCOURAGED WHEN IT LEADS TO NOTHING!

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln

Have a listen to our latest podcast where I discuss WHY you need a marketing strategy, the QUESTIONS you need to ask yourself and HOW to put it all into place👇🏻

https://melissajscott.com/22-marketing-strategy-action-plan-success-with-melissa-j-scott/

Link in bio

Melissa x

DO PEOPLE STILL USE BROCHURES IN THEIR MARKETING?

DO PEOPLE STILL USE BROCHURES IN THEIR MARKETING?

I visited a client yesterday and on their counter was the #brochure that we had designed for them. I still love a good looking brochure. Just like people still like to buy books, or magazines. There is still something very appealing about great #typography and a beautiful image printed on paper that you run your fingers across and scour for the information that you need.

So your company might not have a brochure, particularly if you are an online business. But they are worth considering if you:

⭐ Want to have something to leave behind if you do pitch in person or do sales calls, or if you want to mail out to phone enquiries as another point of contact.

😍 If you have an online program and you want to send out a work book or a tangible item to make people feel the love and like they are part of something rather than just thin air!

🎯 If you have some very succinct information that you can communicate in a brochure or #flyer that you know people will keep on their desk or pinboard as a visual reminder of you (why do you think real estate agents send out calendars every year!)

🐝 They are so much cheaper to produce these days and can really differentiate you from your competitors if they don’t have a brochure

📸. Offer that personal touch with great #photography (limit the stock photography) if you do leave one behind after meetings

🏆 If they are of high quality, people tend to keep them out of their desk or coffee table rather than file them away because of their perceived value – whereas your website will just fall into the history of somebody’s search if they don’t need you straight away

👌Some industries really rely on them to communicate their services such as the travel industry or businesses at trade shows and expos. I’ve kept brochures (and referred back to them) for years when it’s great content that I really want.

🙏 ‘Lumpy mail’ is still a great way to send out information. It costs virtually nothing to send out an email so there is abundance of clutter in your inbox or social media feed, but there isn’t much appearing in your letterbox anymore.

#contentmarketing #personalbranding

Second day back to work and it’s been all system

Second day back to work and it’s been all systems go! Loving the enthusiasm out there with business owners. I had a great business mentoring session this morning, followed up by client catch-ups on new and existing work, new business calls, a private 2hr marketing coaching session with a client, and then wrapped up with a personal branding photoshoot tonight for a client I’ve had for over 10 years. (We are building his fourth website right now!)

My head is spinning... but in a great way!!
How are you kicking off the new year with your business? If last year taught us anything, it’s opportunities are everywhere but it might look different to what you first thought, and we need to make it happen with a positive outlook and a bit of hustle.

If you need some inspiration or a jump start, you know how to get in touch!

(Thanks to my great client John for being so comfortable in front of a camera, Ky for your help tonight and Lish Lansdown for another great photoshoot. We make a gun team!)

Melissa x

#businessowner #businesswoman #photoshoot #personalbranding #personalbrandingphotography #websitedesign #entrepreneur

Just so happy! One day you’re bugging them relen

So we’re officially back to work this Monday! Ev

So we’re officially back to work this Monday! Even though we’ve been finishing off a few jobs over the hols and doing urgent things for clients, we are officially back on deck at 8am and rearing to go.

We took some beautiful family time, the world’s quietest Xmas and new year, and a fantastic holiday up on the Snowy Mountains staying at Thredbo. You need this time away to regroup and really figure out what is important to you. And for me, it’s remaining relevant to my audience, providing massive value, sharing, creating and trying to be the best version of myself.

I know everyone has been moaning about 2020 and hoping that 2021 will be so much better... but I think it’s safe to say it’s still the same challenges we face and that we make our own opportunities. We need to take a really positive approach to the coming year and it’s my wish to keep arming you with as much info as possible on how to best market yourself online. We can’t control if we head back into a lockdown, depending on what part of the world you’re in it might already be happening, but we can always control how we respond.

Much love to you all. The new year always feels so bright and hopeful. Let’s keep that momentum going! Starting with a live session from me at 10.00am Monday! See you then x

#businessowner #businesswoman #businesscoach #businessstrategy #marketingstrategy #marketingagency #personaldevelopment #backtowork

THE FUNNY SIDE TO MAKING CONTENT I’m in a beauti

THE FUNNY SIDE TO MAKING CONTENT
I’m in a beautiful location, the sun is finally shining, so I thought I’d find a gorgeous location and shoot a new video for my channel and podcast episode.

CHECKLIST:
✔️ Got the video camera
✔️ Written a rough guideline
✔️ It’s great original content
✔️ Remembered the mic
✔️ Did my hair!
✔️ Flattering time of day to shoot
✔️Beautiful location
✔️ What could possibly go wrong?...

How freaking noisy is cascading running water over rocks!!! Impossible to shoot this within 25 meters of the river it’s so noisy!!

Ha ha, so important that you create content for your business, and that a major component of that is video... but think carefully about your location before you hike 1 hour to get there!!!!

At least the scenery was blissful xo

#contentcreator #contentcreation #videoproduction #videography #businessowner #businesswoman #personaldevelopment

THREDBO HOLIDAY UPDATE... 12km summit walk 2 hours

THREDBO HOLIDAY UPDATE...
12km summit walk
2 hours of tennis
4km walk to lookout
5km downhill Merrits walk
2 workouts on glutes and abs
Endless km around the hilly village and ski lift trips
All that in 2 days...
I think I earned that 1 hour massage last night!

The best holiday to Thredbo with 2 of my big boys and girlfriend. The kids go home today and I’m having a creative day - meditating, journaling, writing, shooting some video for my podcast and upcoming music video... after a quick all over and abs workout now, my body needs a break!
Hope you’re doing what you enjoy today too x

#businessowner #businesswoman #businessowneronholiday #personaldevelopment #loveyourlife #loveyourself #lovefamily

“Coming together is a beginning, Keeping togethe

“Coming together is a beginning,
Keeping together is progress,
Working together is success.”
Henry Ford

If you have found yourself in the early stages of the New Year with little or next to nothing when it comes to leads, then working out a STRATEGIC ALLIANCE strategy could be the perfect place to start. Too many businesses feel like they should go it alone to be a true success, and it’s just not true. Most great businesses are built off the back off others and when it’s a win/win situation for both parties, even better!

Look around your industry.

Who has the same kind of clients as you, but not in direct competition.

💻 Eg. An accounting firm can partners with legal firms, business coaches, other professional services.

🏋🏻‍♀️ A personal trainer targeting high performers can partner with larger gyms, nutritionists, health professionals and professional services

🏡 An interior designer can partner with architects, builders, draftspeople and real estate agents.

💇🏻‍♀️ A hairdresser can partner with makeup artists, photographers, videographers, ladies gyms and beauticians

These are just the obvious ones, there are so many beautiful examples of collaborations.

Stop going it alone. If you want more info, check out our podcast on this topic 👇🏻
https://melissajscott.com/21-collaborate-and-grow-your-business-faster/

Or just get in touch! I collaborate with plenty of my clients… that is what business is all about!

Melissa x

#connectionmarketing #selfbelief #businesswithpurpose #videostrategy #marketingstrategy #successmindset #marketingcoach #actionplan #socialmediaforbusiness #sydneysmallbusiness #melbournebusiness #queenslandbusiness #smallbusinessowner #womenempoweringwomen

THE 3 THINGS YOU MUST ABSOLUTELY NAIL TO GET A STR

THE 3 THINGS YOU MUST ABSOLUTELY NAIL TO GET A STRATEGIC ALLIANCE

Have you thought about doing a strategic alliance or collaboration this year? A well planned and thought-out strategic alliance can grow your business literally overnight!

There is a heck of a lot more to it then just going to a business luncheon and handing out some business cards. Here are the 3 points you want to have nailed down before you contact your ideal collaborator

1️⃣ Get clear on your core offering; you must target the deep pain points of your ideal audience and narrow down how you can be the one to help them.

You need to come up with a high value offer for your new audience, that is also a win win offer for your potential collaboration partner.

2️⃣ Work out you exact A list target audience; who they are, where do they hang out, what are their interests, what are their demographics.

3️⃣ Jot down all the people you can think of that already have this audience with similar pain points, or who you think will be sympathetic and relate to your ideal audience pain points

Think outside the square here, look at other industries, other interests and hobbies. Try to come up with a unique idea.

❗Make sure what you have to offer them is a Win Win situation of high value, not another SALES PITCH!

If you can do this, then you are already leaps and bounds ahead of your competitors, the future is looking very exciting for you!

If you would like some help mapping out your strategic alliance strategy, get in touch

x Melissa

#connectionmarketing #selfbelief #businesswithpurpose #videostrategy #marketingstrategy #successmindset #marketingcoach #actionplan #socialmediaforbusiness #sydneysmallbusiness #melbournebusiness #queenslandbusiness #smallbusinessowner #womenempoweringwomen

HAVE YOU THOUGHT OF HIRING AN INTERN OR A MARKETIN

HAVE YOU THOUGHT OF HIRING AN INTERN OR A MARKETING ASSISTANT?

January is the perfect time to sit down and work out your business marketing goals and targets for the year ahead. You need a clear message and a clear strategy for moving forward.

Now is also a great time to consider outsourcing some of your marketing tasks. You might have the strategy already to go, but is it the best use of your time to be the one implementing it?

Hiring a marketing assistant or intern can be one of the best things you can do for yourself and your business. There are so many things they can do for you such as

✔️Scheduling posts
✔️Taking your video blog or newsletter and turning it into an article for your website
✔️Breaking you video up into bite sized chunks of information and repurposing it for social media.
✔️Researching trends and statistics,
✔️Updating your website
The list is endless!

Here is a pic of my wonderful marketing assistant who also just happens to be my little Sister, Kellie.

In the past couple of months I have helped 3 of my clients find great marketing assistants to help them implement their content strategy. It’s nowhere near as hard as you think, and I’m there to help train them and get them going. Get in touch if you want to learn more about how to do that!

x Melissa

#connectionmarketing #selfbelief #businesswithpurpose #videostrategy #marketingstrategy #successmindset #marketingcoach #actionplan #podcasts #socialmediaforbusiness #sydneysmallbusiness #melbournebusiness #queenslandbusiness #smallbusinessowner #womenempoweringwomen

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