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Melissa J Scott

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SPEAKER. PODCAST. CONNECTION MARKETING

Category: Melissa’s Opinion

27 Midlife Crisis! Bucket Lists and Finding Yourself at 50 with Melissa J Scott

Posted on May, 13 by divine-admin

26 Why Marketing and Dating Are The Same With Melissa J Scott

Posted on Apr, 1 by divine-admin

24 Connect With Yourself & Know Who You Are with Melissa J Scott

Posted on Mar, 11 by divine-admin

Connection…People Trust People, Not Brands – Melissa J Scott

Posted on Feb, 26 by divine-admin

22 Marketing Strategy + Action Plan = Success with Melissa J Scott

Posted on Jan, 13 by divine-admin

21 Collaborate and Grow Your Business Faster with Melissa J Scott

Posted on Dec, 23 by divine-admin

20 Find Your Authentic Voice & Speak Up! with Melissa J Scott

Posted on Dec, 5 by divine-admin

19 How To Get Past Your Nerves When Making Video with Melissa J Scott

Posted on Nov, 25 by divine-admin

18 Your “Why” and Solving Your Audience’s Pain

Posted on Nov, 19 by divine-admin

16 Self Belief, Mindset & Manifesting with Melissa J Scott

Posted on Sep, 16 by divine-admin

09 Choosing Joy After Grief with Melissa J Scott

Posted on Apr, 25 by divine-admin

06 Connecting as a Business Leader in COVID-19

Posted on Mar, 31 by divine-admin

What I learned from a 4 day water fast…

Posted on Aug, 2 by divine-admin

Is there room for mindfulness and being heart-centred in marketing your business?

Posted on Jun, 23 by divine-admin

Contact Us

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PO Box 982 Gymea NSW 2227

Phone:
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0408 602 181

Email:
info@divinecreative.com.au

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Happy 22nd birthday to my darling @kurt_gawinek .

Happy 22nd birthday to my darling @kurt_gawinek .
You are such a joy; your contagious laugh and smile, your kindness, your quirkiness and daggy dad jokes! Your dedication and commitment to leading a good life… You are truly a gift to our family and everyone that is lucky enough to know and love you.
Sometimes I can't even fathom the wonderful young man that you have grown into, with all the challenges we've faced you are the bravest and most humble person I know.
You are rock solid my darling son, and I am proud beyond words.
x

#businessmum #businesswoman #lovelife #lovemyson #50

Thanks to this gorgeous woman @tannaporta , for in

Thanks to this gorgeous woman @tannaporta , for inviting me to her beautiful birthday soirée on Saturday (aka a ‘pimped up picnic’ for 5!), and for getting @visionsinstyle to create this awesome environment for us all to enjoy.
So amazing to speak to other humans in person again, play games in the park and do it in absolute style.
(And do note my amazing ability to colour coordinate my outfit with the chairs!!)

Feels so good for the city to be opening up a little. I’ve missed people… Can’t wait until we can officially hug each other!

#businesswoman #businesswomen #outdoorevents #styling #visionsinstyle

Life is all about working with what you can change

Life is all about working with what you can change, and not sweating the stuff you can’t….

I’m supposed to be competing in my first body building comp this Saturday in Adelaide. Covid lockdown in Sydney made sure that wan’t going to happen for me months ago. And breaking my arm last weekend really finished the deal - really slowing down my training for future events.

My focus has been on getting bigger and stronger for next year’s comp. It takes years of dedication to build the body that you dream of. And a 6-8 week training blip won’t stop me! So today I spent some time day formulating a plan with my coach, @emma_bowman__ on how we’re going to work around this hiccup.

There’s no point getting upset about the set backs. Life is full of them! The universe is just sending me a little test. “How bad do you want it?!” My answer? Bad!!!!

How many times do we get dealt a small hurdle in life and we just give up because it feels too hard?! Too many times I bet. Resilience and persistence are traits that we all need to cultivate. And a little bit of blind “looking on the brightside” always helps too.

I can’t help lockdown. And I can’t help having a damaged arm. But I can definitely manage how I respond to these events. And stay on track with my dreams no matter what distractions and hiccups come my way.

I sincerely hope you’re living your dreams and aspirations too. So much love to everyone daring to live their big dreams x

#businesswoman #businessowner #personaldevelopment #50 #liveyourbestlife #bodybuilding

DOES THE THOUGHT OF MAKING VIDEO CONTENT FILL YOU

DOES THE THOUGHT OF MAKING VIDEO CONTENT FILL YOU WITH FEAR?
Did you know that it could actually be your own self-limiting beliefs, or your own unconscious thoughts that is the reason behind why you have been avoiding creating much needed and valuable video content for your business.

I have seen it countless times before, working on a video shoot with a client and as soon as a camera appears, they freeze up! 🥶

It’s not the camera or video itself that scares you. What you are reacting to is feeling intimidated, fearful and far too concerned about what other people think of you, and it’s far too common in even the most successful of business owners.

👉🏻To succeed in business, you need to get out of your comfort zone. And it’s essential to understand what is really holding you back from taking your business to the next level. Understanding where your food comes from is the first step.

You just have to be willing to take the leap of faith and try.

Melissa x

https://divinecreative.com.au/debunking-marketing-myths-video-is-too-stressful/

🎇Link in bio

#connectionmarketing #personalbranding #videostrategy #videotips #marketingstrategy #videomadeeasy #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner #businesswoman #contentcreation

DEBUNKING MARKETING MYTHS - CREATING VIDEO Have y

DEBUNKING MARKETING MYTHS -
CREATING VIDEO

Have you heard yourself saying something similar to this?

“Video is just too expensive, too difficult, too time consuming, and too hard to do!” It is surprisingly such a common response that many business owners have when asked to create a marketing video for their business.🙋🏻‍♀️

This just isn’t true. And if you are guilty of thinking this, then there is a lot more going on in your subconscious than you realise. (And a lot of it has to do with self belief and self confidence!)

When you look at the research, there is so much evidence to show that video is the best media to create connection for your business:

🧡 your website is 50 x more likely to appear on the first page of google if it includes video
🧡 64% more likely to buy a product from an e-commerce site after watching a video
🧡viewers retain 95% of the videos message compare to only 10% when reading text
🧡social video content generates 1200% more shares than text and images combined

If you are ignoring creating video content you’re doing your business a huge disservice.💯

If you want to master that self -confidence and learn more tips on how to start creating video that connects with your audience, check out our link below 👇🏻

Link: https://divinecreative.com.au/debunking-marketing-myths-video-is-too-stressful/

🎇🎇Link in Bio

Melissa x

Sources:
via Quicksprout, Insivia, and Digital Sherpa

#connectionmarketing #personalbranding #videostrategy #videotips #marketingstrategy #videomadeeasy #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner #businesswoman #contentcreation

LIFE HACKS WITH A BROKEN ARM - DAY 1 So in case y

LIFE HACKS WITH A BROKEN ARM - DAY 1

So in case you missed my stories, I broke my arm at the beach on Saturday, didn’t figure it out until late Sunday, and then back in the office Monday!

Aside from the obvious issues of being unable to drive, trying to cook, limited weight training, trying to shower, do my hair and get dressed…!, the next biggest challenge for me is not being able to type, which is a huge part of running my business… communication!

I’m usually a very fast typist, around 80 words per minute, so one hand typing absolutely sucks. Enter voice to text messaging and my new discovery of the dictation option on Apple Mac. (Already built in!)

This is a game changer and so good I wanted to share. If you’d prefer to speak your emails or any kind of text you normally type, here is my hot tip for you!

Go to system preferences
Click on keyboard
Click on dictation
Switch dictation on
And set your shortcut on your keyboard.
And that is it! Freaking life-changing is all I can say!

So grateful for technology! Just as efficient as ever. I may never go back to typing!

X

#resilience #businessowner #businesswoman #gettingonwithit

DO YOU KNOW THE LIFE-TIME VALUE OF A CLIENT FOR YO

DO YOU KNOW THE LIFE-TIME VALUE OF A CLIENT FOR YOUR BUSINESS?

When it comes to creating more and more content, sometimes, (especially at the start), it can feel a little hopeless. You’re producing good, helpful, quality articles but not getting much website traffic. Your social posts and live videos are full of so much great information but you’re only getting a handful of people watching or reading each time.

👉🏻It’s way too easy to get caught up in the numbers and feel down, especially at the start. But you have to consider that just one of those people could turn into a customer and potentially a life long client. And what is the actual life time value of a client for your business?

For my business, it can be anywhere from $1K to tens of thousands, and even higher for customers that have been with me for over ten years.

So what is a life-long customer worth to you?

If your content is only going out to a handful of people right now, provided you are speaking directly to your niche target audience with a good strong message, then having just one person turn into a life-long customer makes it all worthwhile when you’re starting out.🧡

Building good, quality content regularly and consistently is one of the best things you could be doing for your business and is something you can be doing right now.

Would you like to know more? Get in contact or jump on the website here to read the full article: https://divinecreative.com.au/debunking-marketing-myths-creating-content/

🎇🎇LINK IN BIO

Get in touch today if you would like to chat.

Melissa x

#connectionmarketing #personalbranding #videostrategy #videotips #marketingstrategy #videomadeeasy #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner #businesswoman #contentcreation

Good morning business lovers and all things brandi

Good morning business lovers and all things branding! X

So this morning I’m under strict instructions from my marketing assistant to give her some good short videos for our upcoming insta reels. I feel like a dope grinning and posing for the camera all alone at 8am with red lips trying to look all ‘confident’ and ‘sassy’ but it’s all for the greater good of our marketing! Ha ha!

Especially if you’re doing reels… did you know if I release a video I’m lucky to get 100-200 organic views in the feed or my stories. Release it in reels however amd my last count was 3,000+!! Organic.

So never say I don’t practice what I preach! Marketing is about showing up and having fun. Get over yourself and just go with it. Measure everything. Get a strategy and a plan. Work with a coach if you need knowledge and accountability. Write content that helps, but make it engaging and entertaining too.

It’s so important that you’re across all the platforms where your audience hang out, and you’re doing the activities that get seen.

No point being the best kept secret in your industry!!

X

#businesswoman #businessowner #marketingstrategy #personalbranding #connectionmarketing #50

TIPS ON HOW TO GROW YOUR BUSINESS QUICKLY? That

TIPS ON HOW TO GROW YOUR BUSINESS QUICKLY?

That is such a great question, and one I get asked a lot of business owners. One of the quickest ways you can grow your business is by COLLABORATING.👏🏻👏🏻

The fastest, most foolproof way to grow your audience and your database is to get in front of other people’s audiences who share a similar audience to yours, and the bigger the better.

🧡 Write articles that can be shared on high authority websites
🧡Be a guest speaker on a podcast
🧡Create a webinar with another business owner in a relevant field to your own
🧡Host a workshop online with other business leaders/speakers
🧡Write a chapter in a book or ebook
🧡 Be a guest writer on other people’s newsletters
🧡Make helpful how to/information videos in conjunction with other businesses and release to all of your audiences…

Get creative and think outside of the box. You always stand out when you’re original. There are so many ways to make this happen, and it all starts with producing helpful, quality content.

Get in touch today and let’s get you started.

Melissa x

#connectionmarketing #personalbranding #videostrategy #videotips #marketingstrategy #videomadeeasy #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner #businesswoman #contentcreation #collaboration

BEING PASSIONATE ABOUT YOUR MENTAL HEALTH... EVERY

BEING PASSIONATE ABOUT YOUR MENTAL HEALTH... EVERY DAY!
I’m very passionate about protecting my mental health and devote time every day to keeping my mood positive and rock solid. I grew up in a house where very serious depression was around me every day. I then married a man who struggled quietly with his mental health for a large portion of the 20 years we were together.

And when my second husband died, I walked that dark line and experienced for myself how easy it was to slip into it. So… I know that depression, anxiety and mental health is very, very real. And it’s great that we normalise the conversation with days like RUOK. But let’s get honest, this is a conversation that needs to be had every single day.

So here are some things I do to support my happiness levels and mental health:

👏 Stay connected with happy, positive people. This is critical. Choose your friends, who you follow online and the people in your inner circle very, very wisely. If people drain you rather than lift you, that’s a clue you need to minimize the time you spend with them – and yes, even if they’re family.

👍 Work on yourself daily. Don’t give in the feeling and emotions and make it your identity. Seek to understand what is going on in your body and mind. Speak to people with knowledge, understand when you are sinking into a story and take steps to get out of the habits that might lead you to the deep feelings of sadness.

✍️ Listen to any read positive, helpful content. Devour it. Learn about what is happening to you and journal about it to get it out of your head.

🍃 Move that body – preferably in nature!!!! Get the natural endorphins working for you.

🏄‍♀️ If you live near a beach, get there. Immerse yourself in the positive ions of the sand and salt water. Play in the sand and waves. Get messed up in the water and let it all go. I had a child psychologist recommend this to us as treatment for my son with Aspergers very young in his life while he dealt with anxiety, and it was BRILLIANT advice that I’ll never forget. In her words, “when was the last time you met a depressed surfie?” Certainly something to consider.

(Long post continued in comments)

“I ALWAYS DRAW A BLANK WHEN I TRY TO CREATE CONT

“I ALWAYS DRAW A BLANK WHEN I TRY TO CREATE CONTENT”
Sound familiar?

You are not alone!😅 You are probably so busy with your day to day life and running your business, that the idea of creating good quality content pieces is overwhelming and find yourself more frustrated then when you began!

Here’s a tip…

🚫Stop referring to it as ‘CONTENT’. Just completely stop using that phrase altogether, as by now your mind has probably associated the word ‘content’ with stress, frustration and a sense of hopelessness!

Change your language. Say “every day before I consume other people’s information, I am going to write an inspiring message to my potential clients.”✅

Or, “I’m going to jump on a live video every Monday at 11am (and let my audience know), and have a live chat to solve their current problems, and just see who pops up to watch or who leaves a comment or question afterwards.”✅

Or “This week I am going to sit down before doing anything else and write a webinar framework that is really going to help my clients to do A, B and C. And then make it happen the following week.” ✅

Phrase your goal so you are focused on helping solve your clients problems, and this will takes the pressure right off ‘creating content’, and reduce all of your stumbling blocks. When the focus is off the task at hand, and more about inspiring and helping others, you are far more likely to achieve it.

Want some more great ideas? Check out the full article here: https://divinecreative.com.au/debunking-marketing-myths-creating-content/

👉🏻👉🏻LINK IN BIO

Melissa x

#connectionmarketing #personalbranding #videostrategy #videotips #marketingstrategy #videomadeeasy #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner #businesswoman #contentcreation #contentmadeeasy

DO I NEED TO BE CREATING CONTENT FOR MY BUSINESS?

HOW DO YOU ‘DO’ YOUR SOCIAL MEDIA? Do you: A.

HOW DO YOU ‘DO’ YOUR SOCIAL MEDIA?
Do you:
A. throw up a post every now and then and wonder why you get little engagement… so you promptly stop!

B. do you just not bother? You’re more of “let’s do coffee and ‘network’”, one person at a time kind of person?

C. have a strategy and regularly build connection and trust with people that really appreciate what you do?

Social media can be like the dark arts… and that’s mainly because business owners tend to cut to the chase too quick and just ‘sell and tell’ far more than they ‘serve and engage’.

I hate to tell you this (soz not soz) but unless you are prepared to entertain, be friendly, share, care and show your true personality to your audience, social media won’t get the results you wish for.

We can call it having a strategy, having an action plan, whatever you want! But if you break it down, it’s just about really giving a damn about the people who follow you and adding value to their days and lives, in a consistent fashion.

So this does usually require a bit of a plan. And definitely having help to execute. You can’t do it alone. You’ll go crazy trying to serve your existing customers and bring in new business leads.

And that’s where we help business owners. I found I was writing up these awesome business plans and after a couple of months nobody could keep up with it. They needed a marketing assistant. And they needed training. And we now offer both of these services.

Interested to have a chat about how we make it happen?

Melissa x

#marketingstrategy #marketingtips #businessowners #businesswoman #personalbranding #marketingassistant

DEBUNKING MARKETING MYTHS: CREATING CONTENT. Let

DEBUNKING MARKETING MYTHS:
CREATING CONTENT.

Let me ask you a question and you tell me if this sounds familiar! “I KNOW I SHOULD CREATE CONTENT, BUT I DON’T HAVE THE TIME OR KNOW WHAT TO SAY” – Look, I totally get it, you are so busy working IN your business, that you forget about working ON your business, and quite frankly, the idea of sitting down and creating content and social media posts and blogs and video can be overwhelming, so sometimes, you don’t even bother.😅

But honestly? You DO have something valid to say, you just need to find you reason WHY.

🎇Ask yourself:
1. Why am I in business?
2. Why do I do the things I do?
3. How do I help my clients and people I come across?
4. What services do I provide to my clients?
5. And, this one is especially important; what are the daily conversations that you are always having with your clients?🎇

THESE are the things you can talk and write about in your marketing and social media. Just imagine you are having a conversation with your friends, a friendly chat, take the focus off yourself and put it onto HOW you help your clients.💯

I have some more really helpful tips and ideas to help you get unstuck, master your content and create a real connection with your audience. You can check out the full article here at https://divinecreative.com.au/debunking-marketing-myths-creating-content/ or just get in touch

👉🏻👉🏻LINK IN BIO

Melissa x

#connectionmarketing #personalbranding #videostrategy #videotips #marketingstrategy #videomadeeasy #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner #businesswoman #marketingmythsbusted

I had the nicest compliment today from somebody im

I had the nicest compliment today from somebody important to me. They told me I had a wonderful outlook on life and didn't get wound up about stuff but rather looked for the silver lining in every situation.

It's not something I was born with, it's definitely something I've had to cultivate over the years. I used to get very melodramatic about 'life'.

I used to play the victim... lots. I used to be negative and judgemental. I used to take stuff so seriously and think it was always about me! And I used to always have an excuse for EVERYTHING rather than admit I was wrong!

And then one day, I just started facing up more honestly to the role I played in my life and what was happening around me. I'm not even sure when this started, but gradually I noticed that I felt a lot better when I stopped playing into the drama of a situation and just looked for the lesson instead. I found I liked being positive... it felt so much better! And I liked saying sorry sincerely when I messed up, and seeing how much better my relationships were when I just owned it and made the necessary changes without any fuss.

And most importantly, how much happier I was when I stopped being so damn judgey about things!

Maybe it all changed for me when I started hanging out with my dog more! Who knows! I just wanted to share this observation with you tonight because a lot of us are in lockdown right now and going through some pretty challenging stuff. And I believe it's going to be a super polarising month with the great vaccination debate and the many different opinions out there.

All I can ask is that we respect each other and the stage that we are all at personally. Be understanding of people's differing opinions, be kind to people who are fearful and threatened by the feeling of having a lot of our rights taken away. Be loving to people who are desperately lonely right now and be generous to people who have lost their livelihoods. Everyone is going through something and its deeply personal.

Look for the little things in life that still make you smile. Life is still really good.

And if it's not, please reach out to somebody who can truly help you.
Most of all, be kind, be love.
x

Hey lovers of innovation and action-takers... How

Hey lovers of innovation and action-takers...
How cool is this very limited edition of 'fully vaccinated' Actionwear!!

So this small business owner isn't debating whether it's right or wrong to be in lockdown or if you should be forced to be vaccinated or not. The facts are, we are in lockdown and we do require 80% statewide vaccination for things to change. I am very upfront that I am already fully-vaccinated and a lot of my affected business friends are too - the common feeling is that it's the most pro-active thing we could do for this current situation, so it's the action we took.

If you are fully vaccinated and want to show your support for all the industries, businesses and people so badly affected by lockdowns, I welcome you to join me getting around in your own 'fully vaccinated' limited edition female t-shirt, men's vest and/or cap! And get this country back up on its feet again.

It's the first fresh batch off the press - all printed locally and just a small quantity so this is a very niche offer from our good friends at @visionsinstyle - who are supporting the events industry which is completely out of work during a lockdown. Get in touch with Mike for payments through DM's and show your support for every industry so badly affected.

PS - Price list is in the comments section, and there is a special discounted offer for the women's tshirts - $120. If you're in my local Sutherland Shire LGA I can drop off any orders to your front door.

Stay safe, stay healthy, reach out if you are having hard times and keep the talk really positive.
x

CREATING QUALITY VIDEO CAN BE EASY TIP NO 7. GET Y

CREATING QUALITY VIDEO CAN BE EASY
TIP NO 7. GET YOUR SOUND RIGHT

Did you know one of the main reasons people stop watching your video is because you messed up the sound?!😮

Get your sound right on your videos and get mic’ed up. You can pick up a lapel mic pretty cheaply these days. Attach it through the back of your shirt and onto your collar and plug it into the jack on your smart phone.

If you don’t have a mic handy, just stand 1-1.5m away from your device so that the natural audio will pick up your voice when recording.

If you would like to get kitted out, invest in a podcast kit with a little action camera like mine pictured. Attach a shotgun microphone or a lapel mic to that and you are ready to go!🎤

You can even pick up one of these fuzzy sound mufflers to go over your microphone. These are ideal to help block out all the extra sound, particularly when you are shooting outdoors.

The simplest way to ensure good sound quality is to just make sure you are not competing with any background noise when shooting.👌🏻👌🏻

So that’s it! My 7 Tips to Creating Professional Videos all wrapped up. It really is super easy for you to get started making your professional business videos. People really do want to hear what you have to say, and video is truly the perfect way to create connection online.

Here’s the link if you’ve missed in the previous tips and tricks.
👉🏻👉🏻https://divinecreative.com.au/7-tips-to-creating-video/
🎇Link in bio

If you have any questions or concerns or just need a bit of kick up the butt to get started, jump on the phone and give us a call, this is what we are here for.

Melissa x

#connectionmarketing #personalbranding #videostrategy #videotips #marketingstrategy #videomadeeasy #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner #businesswoman

CREATING QUALITY VIDEO CAN BE EASY TIP NO 6. COMPO

CREATING QUALITY VIDEO CAN BE EASY
TIP NO 6. COMPOSITION – FRAMING THE VIDEO

This tip is huge! And will make all the difference between your video looking professional or unprofessional. Considering you only have about 3 seconds to capture someone’s attention on social media these days, making sure you are perfectly framed in your shot is essential.💯

The safest go-to for composition is to have you in the centre of the frame from the torso up, with a small amount of free space above your head. This way you are filling the frame, but you are not overpowering the screen.🎥

Stick to the center, or if you think you might want to add some captions to the video in the editing stage, stand off to the side.

Other great tips include:

✅Make sure you look straight down the lens of the camera, with the camera position slightly below your eyeline. This places you as the expert and coming from a place of power to the viewer.
✅Be mindful of your hand gestures – don’t be too big or animated but don’t be stiff as a board either!
✅If you are standing make sure you’re not rocking on your feet, stay grounded and settled in the frame.

Check back in tomorrow for our last tip on how to create your own professional video.

(or you can get a head start and read it here https://divinecreative.com.au/7-tips-to-creating-video/)

🎇🎇Link in Bio

Melissa x

#connectionmarketing #personalbranding #videostrategy #videotips #marketingstrategy #videomadeeasy #marketingcoach #actionplan #socialmediaforbusiness #videomarketing #smallbusinessowner #businesswoman

Today is International Dog's Day! I love my girl a

Today is International Dog's Day!
I love my girl as much as a human. She has helped me through the toughest emotional times. When I'm away from her I get more upset because I can't assure her I'll be back like I can the boys! And when she hears my voice on speaker phone she gets so confused and it breaks my heart! Lucky for her she is one of the most well-loved dogs on the planet, and she has the most beautiful gentle soul. I think a lot of the rescue dogs that survive the worst of human nature carry this gift of forgiveness and gratitude like no other animal. And we are the lucky people that get to be her owner.

I love you Xena girl.
Can't wait to take you for another 'walk' (pretty sure she can spell w-a-l-k too when we spell it out in front of her!).
Hendrix, the big boy bull mastiff has a massive place in my heart, but Xena-girl, you are truly the best girl dog in the world.
So grateful that the Cobar Dog Rescue people believed in your survival spirit when many wouldn't have, and that we got you for our family.
x

#internationaldogsday #dogsofaustralia #businessowners #rescuedog #bullarab

CREATING QUALITY VIDEO CAN BE EASY TIP NO 5. CONSI

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