how DOES your business change LIVES? – Greg smith
Today I had the pleasure of chatting with the wonderful Greg Smith from Admins The Answer. He runs an incredible company that offers Admin services specifically to the trade industry in all aspects such as quoting, invoicing and booking appointments.
It’s one thing to have a business that you know does good work… it’s another completely different story when you are able to share with your audience how your business actually changes the lives of your customers…. For the better! And you market around this really important distinction.
Greg is a marketing client of mine and becoming an expert at connection marketing. And I thought I would interview him around what it’s like to be running a business from your heart, and making that the focus of all of your marketing. In a market where it’s hard to stand out, you’ll love to hear how Greg has connected to their core points of difference, and the emotions behind that, to really stand out and dominate in their industry.
HOW DID GREG COME INTO THIS BUSINESS?
As a tradie himself, he realised that good admin is what will make your business successful. When he was a tradie, it was typical to be working 16 hours a day, working his butt off on the tools, coming home late only to have to face the paperwork and never enough time for the family. Admins The Answer was born from living and understanding the pain points of a small tradie business – personally!
It doesn’t matter what your trade is, at the end of the day, you need to have good admin.” Greg Smith.
WHAT DID GREG LEARN FROM RUNNING A NICHE BUSINESS?
Working with only trade businesses, Greg quickly developed an innate understanding of how it should work and what is required to make it work. In terms of marketing, it has actually made it so much clearer to hone in on their ideal client by getting really targeted with the demographics, rather than a general, scatter-gun approach. He then reaches out to this audience with a far more specific message that they can make their lives easier, and this really resonates with his audience.
It also enables him to collaborate and create win/win partnership with other sectors such as Accountants and Bookkeepers, to not only attract customers, but to work together to introduce better programs and procedures for a tradie to run their business, in turn making life and work easier for everyone.
WHAT IS IT LIKE TO HAVE AN EMOTIONAL CONVERSATION WITH YOUR CLIENTS THROUGH YOUR SALES AND MARKETING?
Being able to really drill down to your ideal client’s pain (and not just surface level, but the stuff that really keeps them awake at nights) and having the procedures in place has opened up so many doors to be able to have real, open and honest conversations with trades people and their partners. It doesn’t even feel like selling, because it isn’t. Greg talks about a problem that a typical client faces, they identify that he can help them with their problem, and a conversation begins.
It’s through these conversations with their clients and researching their audience that led Greg and his team to partner with Beyond Blue to donate $100 of profit for every new client in support of Men’s mental health.
A tradie is 6 times more likely to take his own life versus being injured in a work accident that would cause death.” Greg Smith
When you are connected to the real personal issues of your audience, not only does it feel good to help your potential customers to fix a real problem they are facing, it completely changes the way you and your team feel about your business and the clients you are helping daily. They become real people, with families and real issues. And you become a massive part of helping them.
WHAT HAS THE RESPONSE BEEN LIKE IN THE INDUSTRY?
Greg recently had a phone call from the wife of a tradie about a month ago. She rang out of the blue, and just wanted to let him know that she hadn’t had an argument with my husband for 2 weeks. They used to argue about the business, the bills, money coming in etc, but ever since they had hired Greg’s business to take over the admin, all the stress has gone. Family life was better. The husband is home at regular times and the arguments at the dining room table have stopped.
Greg feels so empowered to know that when they say “we are changing people’s lives!” that it really is true. “In some respect we’re saving relationships!” says Greg.
Connection is more than just being in business. Connection is about understanding yourself, your passion for why you are in business and communicating this with your audience.
If you or someone you know is a tradesman who you feel might benefit with a chat with Greg, you can contact him at www.adminstheanswer.com.au. And if you or someone you know are struggling or going through a difficult time, you can reach out to Beyond Blue here or ring them on 1300 22 4636.
If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.
And if you would like to check out Melissa, follow these links:
Melissa J Scott