WHY MARKETING AND DATING ARE THE SAME – MELISSA J SCOTT
Is marketing just like dating?! This is a reissue of one of our previous popular articles.
Last Friday night I was part of a panel that spoke at a singles discussion forum called ‘Love and Learn’ with Visions in Style.
And I thought I was a little unqualified to be on the panel until I realised that life is just about creating quality relationships, establishing connection and getting your message across by whatever means you feel comfortable. And that is what I do every day with my clients. Helping them develop relationships with their audiences and creating meaningful, heartfelt connections that feel deeply personal!
The number one thing that most people want in any relationship is to be heard, understood, and respected.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
And your client or potential customer is no different. Marketing should be a two way street with any discussion you have with them. That is why traditional advertising feels really icky these days. You are only talking AT your customer – and it usually feels like shouting because it’s so one directional. (Think of a spruiker standing in a shopping centre with a microphone and that’s what advertising feels like these days!).
Why do you think social media is so popular?! Because on all of the platforms, people have a voice, and they can create communities around them and feel heard and significant. It’s a forum where people feel like they matter. Therefore businesses that offer their clients an opportunity to comment back, engage in conversation, share stories, ask questions and feel like they are part of something… are winning! Want more customers? Create real relationships with them and allow them to fall in love with your brands. It’s absolutely no different to creating a meaningful relationship with a friend or a future partner. The customer that feels heard will create a bond with you like no other! If they feel like you are speaking directly to them in a language they understand, then a true connection is created. Just like starting a new personal relationship!
In a quality relationship, you consider people’s 5 love languages.
- Acts of Service
- Kind words
- Gift giving
- Spending quality time together
Most people are aware of how they like to give love and receive love. So what if you applied these same principles to your customers – where appropriate of course! Acts of service would include providing lots of helpful information and advice for clients that really makes a difference to their lives. Turning up in their inbox, on their social feeds, doing nothing but serving and giving.
Whereas I have a business mentor whose favourite thing to do is send random gifts to her clients because that is her thing. And for people with that love language, there is nothing better! And if spending lots of quality time together is your particular love language, then showing up regularly to your audience with personalised VIP zoom calls, webinars, going live to your audience regularly, and offering 1:1 sessions… is really going to make them very happy and engaged with your business and service.
Every interaction we have with our potential and existing clients is related to one of the 5 love languages.
Treat people with kindness, respect and understand intimately how your audience likes to be engaged with… and you are on a winning combination!
It’s the person who really knows their target audience so well that they even understand their love languages, that ultimately will win.
Not your average conversation with your typical marketing person is it!
If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.
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