Hi! My name is Melissa J Scott...

and I help business owners with big hearts who genuinely care about their clients and their industry.. to build a strong personal brand so you have a positive voice in your industry that creates real change... as well as create the income, the freedom and the life of your dreams.

I call myself a Connection and Confidence Coach because the work I do is unlike anybody else in the marketing and branding space. 

Connection relates to the personal branding and marketing skills-based training we teach, including creating content and building an online profile.

And Confidence relates to developing strong self-belief, knocking off imposter-syndrome, and creating a deeper connection to your vision and your message so it feels authentic to you as you build your personal brand and become known as an industry change-maker!

Having a great personal brand means stepping into being your version of a highly magnetic, 'Rockstar of Your Industry'! Somebody that people know, like and trust and ultimately want to buy from because they believe in you. Somebody who is happy to take a leading role in your industry, and lead from your heart.

AND have the confidence and self belief to do it.

This need to 'fit in' is embedded in us when we are impressionable children, and over time become our firmly held beliefs - usually at an unconscious level so we're not even aware of it. And, these beliefs - stop us from doing the things we KNOW are good for our business and we go into avoidance-mode instead.

From our vast experience, we know that most business owners will have some kind of fear around:

• being judged by your peers.
• of looking like a wanker (which is Aussie slang for a looking like a stupid fool) if you get too big for your boots! An example of this is if you make a video or go live online and call yourself an expert,  it can potentially trigger your peers or people close to you to call you out and just the thought of this makes you feel insecure!
• of not being good enough and being challenged on your expertise. (This is a favourite Aussie past time, it even has a name - 'tall poppy syndrome'! - where people feel the need to bring somebody back down to their base level rather than let them shine.)
• of not fitting in or being liked, just like being cast out from the tribe in primitive times when it really would have been a life threatening situation, it still feels just as frightening to our primitive brains in modern times. We do anything to avoid being rejected because the 'tribe' might feel negative about you changing too much.

I get it, I really do. As a young girl growing up on a wheat and sheep farm in rural Australia, I have felt ALL of these fears because of my upbringing. Farming communities thrive on everybody sticking together, not standing out, and it took me a LONG time to truly not care so much about what people think of me. (This photo of me above posing as a rockstar is surely proof of that!! - What a fun shoot that was to just relax in front of the camera and be free, but it took me until the age of 49 to feel that relaxed!)

I have worked hard to embody the new belief that people's opinions of me are none of my business... and most of the time I actually believe it!

So I do understand, if you haven't done a lot of work on yourself, all of these negative feelings around personal branding do feel legitimate except... they are robbing you from achieving your personal dreams, your business and your financial goals!

The good news is, there is a way to change this fear-based thinking that is holding you back.

It's easy to teach you (and your Assistant) branding, marketing and promotional skills. And we can easily create a sensational Marketing Strategy and Action Plan for you as well.
But then what? 

Getting you to execute that plan, and work through your self-limiting beliefs so you can implement them effectively is the missing piece of the marketing puzzle that most coaches just don't go deep with.

I've spent tens of thousands of dollars over the years on private business coaching, and it really was a waste. I might have learned the knowledge, but I couldn't execute because I needed to work on myself first.

The 'head trash' that holds you back is buried deep in your subconscious, and it affects every aspect of your life. BUT, we can honestly help you change that and it doesn't have to be hard. I've done it for myself countless times and I've helped many clients change their limiting beliefs around their personal brand and entire identity, and get great results for their business.

It is powerful stuff to work on the self-limiting beliefs that no longer work for you, and this work can greatly change your life if you allow it. BUT, you do need to actively work on it, and a lot of people aren't prepared to do that. And they're the ones not getting the results in life that they say they want.

But if you are ready... the results for your business and personal growth are transformational!